Associate Director, Media Strategy

Job Title: Associate Director, Media Strategy

Location: Wilmington, DE (Hybrid 2-3 days onsite)

Duration: 08 months on W2 Contract.

As part of the Media Strategy Team within Client's Commercial Digital Health (CDH) department, the Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals in the US. This role will be responsible for leading and executing our organization's approach to media planning as well as making specific recommendations for how individual brands use media to achieve marketing goals. As key strategy lead, the Media Strategist will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement. This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns.

The ideal candidate is a self-starter, passionate change agent, and media expert who demonstrates strong collaboration skills across multiple stakeholders to create and implement media strategies. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.

Role and Responsibilities:

• Media Strategy, Planning, and Execution
• Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teams
• Partner with Brand and Media Agency to translate business o bjectives into media objectives
• Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns
• Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights
• Ongoing development of Client's media planning competency and proactive implementation across related brands
• Develops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
• Ensures strategies align with latest consumer and media trends and emerging technology
• Drives cross platform media strategies based on consumer insights, audience segments, business, and brand objectives
• Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges

Collaboration:

• Collaborate with internal stakeholders across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence
• Coordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunities
• Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns
• Measurement and Reporting
• Proactively work with media agency, brand, and other analytics teams to design media measurement framework and KPI identification
• Review in-flight performance to ensure agency teams are optimizing to target KPIs and proposing strategy pivots based on performa nce
• Champion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goals

Education, Qualifications, Skills and Experience

Essential:

• Bachelor's Degree
• AT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
• Client relationship / Internal management experience
• Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
• Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing , etc. strongly preferred
• Demonstrated experience leveraging 1st and 3rd party data for targeting, segmentation
• Experience working in collaborative team settings and liaising between agencies and media naive teams
• Experience working in a regulated industry a plus
• Experience working with campaigns targeting multiple customer groups
• Exceptional communication skills, including listening as well as explaining complex ideas and technologies
• Independent self-starter with a "plug-and-play” attitude for collaboration
• An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders
• Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects

Key stakeholders:

Internal

• Brand Marketing
• Omnichannel Strategy
• Channel Excellence
• Brand Insights and Advanced Analytics
• Global Procurement

External

• Media Publishers
• Measurement and other technology partners
• Media Agency