General Manager (New Brunswick)

CoachUSA
New Brunswick, NJ

Job Title: General Manager

Location: New Brunswick, NJ

Position Type: Full-Time | Onsite

Annual Salary: $145,000 – $155,000

Education: Bachelor’s Degree




Position Overview

Coach USA, a motorcoach transportation company, is seeking a full-time General Manager with 3-5 years of experience. The General Manager will direct and coordinate all activities of the location to obtain optimum efficiency and economy of operations. The GM will interface with dispatch, sales, and maintenance departments daily to coordinate all phases of charter, schedule, and tour departments. The GM is accountable for the safe operation of the business in compliance with all laws and regulations. In addition, the GM is responsible for the growth of the business through excellent customer service relations and service and ensuring business continuation by growing and developing staff.



Essential Functions

  • Directs and coordinates activities of sales, dispatch, scheduling, planning, operations, maintenance and administrative departments to ensure overall effectiveness, efficiency, and profitability
  • Directs and coordinates promotion of products and services performed to develop new markets, increase share of market, and obtain competitive position in industry within the assigned geographic area
  • Responsible for developing yearly budgets, monitoring the budget monthly, compiling monthly variance reports, completing the monthly Operating Stat report, monitoring monthly spend and revenue produced
  • Communicate effectively with internal and external customers and business partners
  • Participate in union negotiations and foster positive working relationships with the collective bargaining unit
  • Champion employee development by coaching, mentoring, and creating growth opportunities to build a high‑performing, engaged team
  • Consults with administrative personnel and reviews activity, operating and sales reports to determine changes in programs or operations
  • Promotes organization in industry trade associations
  • Monitors performance and prepares appraisals annually for managers reporting directly to this position
  • Coordinates with the Human Resources Manager for recruiting and retention initiatives and the onboarding of new employees
  • Coordinates all aspects of driver training programs and review all accidents with the Safety Manager
  • Work closely with operations personnel and dispatchers regarding driver and vehicle matters
  • Attend association meetings and public events to increase overall knowledge and civic relationships with public agencies
  • Address customer concerns pertaining to buses or drivers

Required Skills

  • Ability to read, analyze, and interpret financial reports and legal documents
  • Ability to effectively present information to senior level management
  • Ability to calculate figures, including interest, commissions, and percentages
  • Must be knowledgeable with environmental compliance issues
  • Ability to define problems, collect data, establish facts and draw valid conclusions
  • Must be proficient with Microsoft systems and programs
  • Ability to read, write, and speak English fluently
Interested candidates can apply at

Coach USA is an Equal Employment Opportunity employer. In compliance with Federal and State equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, national origin, sex (including gender identity, sexual orientation, and pregnancy), age, genetic information, disability, veteran status, or other protected class.
Posted 2026-05-01

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