Email Marketing Specialist

About Us:

MyRegistry.com is a technology innovator in the $400 billion gifting industry. Known for its flexibility, MyRegistry.com allows users to combine items from any retailer worldwide into one comprehensive registry. The platform also seamlessly integrates existing store registries, preserving retailer-specific perks and benefits. From weddings and baby showers to birthdays and holidays, MyRegistry.com offers a simplified, personalized gifting experience that makes giving great gifts easier for millions of people year-round.

We’re seeking a results-driven, creative, and analytical Email Marketing Specialist to lead and optimize our email and CRM strategy. You will own the execution of all email flows and campaigns—from concept through deployment—while fine-tuning copy, design, segmentation, and automation to maximize subscriber engagement, acquisition, and conversion.

This role is ideal for someone with a passion for creating tailored, high-performing customer journeys who thrives in a data-informed, hands-on environment.

Key Responsibilities:

• Plan, build, refine, and execute email marketing campaigns including automated flows, milestone journeys, event-triggered sends, and promotions.
• Manage and continuously refine the CRM/email marketing calendar.
• Write, edit, and optimize email copy; partner with design to create visually engaging, brand-aligned content.
• Lead A/B testing strategy across subject lines, copy, creative, and send times to drive performance improvements.
• Maintain strong list health through segmentation, engagement-based targeting, and regular cleaning practices.
• Implement personalized and segmented campaigns that drive engagement and conversion at all lifecycle stages.
• Monitor, analyze, and report on campaign performance (open rates, CTR, conversions, unsubscribes) and provide actionable insights.
• Analyze and refine email flow logic for improved journey performance.
• Develop strategies for subscriber acquisition and re-engagement of lapsed users.
• Oversee deliverability health while ensuring compliance with industry and legal standards (e.g., CAN-SPAM, GDPR).

Required Qualifications:

• 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing.
• Strong experience with Brevo (formerly Sendinblue) is required.
• Proven success in improving open rates, CTRs, and conversions through testing and optimization.
• Proficient in segmentation, automation/journey setup, and campaign analytics.
• Strong copywriting and editing skills with an eye for branding and tone.
• Experience building and managing CRM/email content calendars.
• Skilled in interpreting data and translating insights into clear, actionable strategies.
• Familiarity with deliverability management, list hygiene, and consent practices.
• Highly detail-oriented, self-motivated, and able to manage multiple campaigns and deadlines.

Preferred Skills:

• Graphic design skills or experience collaborating with creative teams.
• Experience with SMS and multichannel CRM strategies.
• Knowledge of GDPR/CAN-SPAM compliance.
• Familiarity with e-commerce, registry, or gifting industries is a plus.

W hat We Offer:

• The opportunity to shape and own a core performance channel.
• A collaborative, fast-paced environment where your ideas make a direct impact.
• Competitive compensation and benefits package, including:
  • PTO.
  • Medical, Dental & Vision insurance.
  • 401(k) retirement plan.