DIRECTOR OF SALES

Friendwell Group of Companies
Edison, NJ
Oversee all sales efforts for each market segment managing sales staff resulting in goals met or exceeded. Ideal candidate must have 3 to 5 years of previous hotel sales management experience.

Roles and Responsibilities: This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

  • Manage sales staff by advising, encouraging, planning, and appraising results.
  • Develop and implement sales and marketing strategies to increase revenue.
  • Meet with and maintain business relationships with clients and potential clients.
  • Liaison with other departments heads facilitating client services agreed upon.
  • Follow up on RFP’s.
  • Utilize old group files to locate previous groups with potential rebooking opportunities.
  • Collaborate with GM to create proposals/contracts for both group and corporate business.
  • Utilize Delphi to log and track proposed, tentative, and closed clients and groups.
  • Develop and maintain business relationships with area CVBs, Chambers of Commerce and other appropriate professional industry related organizations.
  • Monitor revenue goals of sales staff, coaching and adjusting as needed.
  • Prepare weekly, monthly, and quarterly reports.
  • Maintain flexible availability to include evenings and weekends as necessary.
  • Accountable for market penetration performance as measured by STR report.

Requirements: Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules ( including Holidays and weekends ) to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.

  • Strong ability to manage, delegate and lead sales staff by example.
  • Expert knowledge of revenue management, forecasting and budgeting.
  • Solid knowledge of surrounding and potential market.
  • Strong motivation and negotiation skills, sales planning and building client relationships.
  • Ability to communicate effectively with clients, managers and team members.
  • Excellent problem resolution ability resulting in financial gain and/or guest satisfaction.

Qualification Standards

Education: Bachelor’s degree in related field.

Experience: Must have 3 to 5 years of previous hotel sales management experience.

Notice

Friendwell Managed Hotels function twenty-four hours a day, seven days a week, 365 days a year. As a part of the hospitality industry, a hospitable service atmosphere must be maintained at all times. All employees are required to project a friendly, welcoming, and positive attitude.
Posted 2026-02-06

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