Content Creator - Instagram

Double Play Marketing & Sales is a provider of outstanding partner support. We apply our Fortune 500 experiences to small or medium-sized businesses providing our clients the tools they need to never stop growing. We give business professionals time back into their day while helping them turn potential into profits via Marketing Strategy, Business Development, and CRM best practices. We understand that no two companies are the same, so no two campaigns should be either. Our clients are all different, and that’s why we are, too. All team members are expected to represent Double Play Marketing and Sales as professional brand Ambassadors. The role of the Content Creator-Instagram is essential to internal and external, client-facing Advertising and Marketing functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Supports team, meets deadlines, and assists the team with day-to-day operations of client Instagram accounts
• Develops and executes Instagram strategies that engage and grow
• Assists with tasks that execute the creative plans and presentations on behalf of the agency
• Creates engaging content, optimizes company pages, and fosters community interaction.
• Utilizes analytics to drive customer engagement, website traffic, and page growth.
• Generates and publishes daily content, optimizing company pages on various platforms, moderating user-generated content, analyzing social data, and collaborating with clients and teams to manage reputation and coordinate actions.
• Build and execute social media strategy through competitive research, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Conduct research, as needed
• Work with other team members to implement deliverables based on updates in marketing strategy, to increase knowledge of industries served by the company, dependent upon client focus
• Embraces personal and professional development that promotes industry best practices
• Owns projects end-to-end as assigned and overseen by managers
• Keeps all digital assets organized and up to date with client's deliverables
• Client report generation, analysis and management.

SKILLS/CORE COMPETENCIES REQUIRED/PREFERRED

• Trusted team member
• Passion for marketing and excitement to collaborate in a fast-paced environment
• Preferred experience in Loomly, Canva, Clickup, HubSpot but not required
• Willingness to increase knowledge of Instagram and other digital/social platforms
• Exhibit a strong team mindset with an ability to work on cross-functional teams
• Works proactively and volunteers assistance without being asked under tight schedules
• Strong organizational, prioritization, and project management skills with meticulous attention to detail and excellent interpersonal and communication skills both written and verbal. Solution-oriented
• Team player with a positive, can-do attitude
• Writing research and analytical skills
• Knowledge and passion for the latest trends and platforms for desktop, social and mobile
• Working knowledge in Microsoft Word, Excel, PowerPoint, Google Programs and Outlook (electronic scheduling)
• Commits to 5 days/20 hours work week sufficient to cover responsibilities to clients and teams.

EDUCATIONAL/EXPERIENCE REQUIRED/PREFERRED

• Bachelor's Degree – Digital Marketing, Communications or Other Related Degree
• 2 years relevant work experience (including Internship and collegiate extracurriculars)