Director, Channel Sales

Lassonde Pappas & Company, Inc.

Cherry Hill, NJ

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country!
To provide the best for our customers, we focus on building the best team by creating and advancing an inclusive environment amongst our diverse workforce. If you’re passionate about customer satisfaction, reliable, and committed to being and doing better, join us!
We value each of our employee’s total wellbeing. To support employees in all stages of their wellness journey, we have a robust benefits program including: medical, dental, and vision coverage options, growth and development potential, along with 401-K, Life & Disability Insurance, PTO, Tuition Reimbursement, Health Fairs, Gym Membership Discounts, and so much more!
Pay Range for this position is: $140,000-$155,000 plus annual bonus, depending on experience and geographical location.
Position Summary
The Channel Sales Director - Mass Channel is responsible for leading and growing private label beverage business with Walmart & Sam’s club. This role owns the customer strategy, commercial execution and cross-functional leadership to deliver profitable growth, strengthen customer relationships and expand Lassonde’s private label footprint. This leader will serve at the commercial owner for our Mass Channel, working closely with internal cross-functional teams to align customer needs with internal capabilities and long-term growth objectives. This position will report to the VP Private Label Sales.
Primary Responsibilities Include
Own the end-to-end commercial strategy for Mass – Walmart & Sam’s club across private label beverage.
Develop and execute customer specific growth plans aligned with Lassonde’s strategic and financial objectives.
Deliver the annual volume, revenue and profitability targets, including pricing strategy, mix management, and margin optimization.
Serve as the primary sales point of contact for assigned customers, building trusted long-term strategic partnerships.
Lead customer negotiations on pricing, contracts, innovation launches, cost recovery and long-term agreements.
Drive fact-based decision-making using data, insights, and financial acumen.
Support the VP Sales by tracking and analyzing sales, evaluating progress against plan, recommending corrective action as needed to include line extension and new product introductions.
Lead, coach and develop direct reports (as/applicable)
Keep VP Sales aware of critical timelines and effectiveness of tactical plan execution
All other duties as assigned
Education And Experience
Minimum Required Qualifications
10 years progressive sales experience, preferably in CPG, with significant exposure to Mass customers and private label segment. (beverage is a plus)
Direct experience managing Mass – Walmart/Sam’s club accounts (required)
Proven track record delivering profitable growth in complex, fast paced environment.
Excellent negotiation, communication and relationship building skills.
Bachelor's Degree required
Additional Preferred Qualifications
Strategic thinking with strong executional discipline
Data-driven decision making
Customer-centric mindset
Collaborative leadership across functions
Physical Requirements & Working Conditions
This position requires sufficient physical ability to work in a typical office setting; driving a motor vehicle and occasionally working in the field.
FREQUENT: sitting, upward and downward flexion of neck; fine finger dexterity and light to moderate finger pressure to include extended periods of keyboard and mouse use, side-to-side turning of neck, walking, standing, bending and stooping, pushing/pulling, twisting at waist, moderate wrist torque to twist equipment knobs and dials.
OCCASIONAL: squatting, kneeling, reach above and at shoulder height, moderate grasp to manipulate reference books and manuals; lifting objects weighing 20 – 35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.
VISION: Ability to see in the normal visual range with or without correction.
HEARING: Ability to hear in the normal audio range with or without correction.
Supervisory Responsibilities
This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions.
Lassonde Pappas & Co., Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Posted 2025-12-19

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