Associate Director, Market Access & PSS Training
Purpose Owns the end-to-end training capabilities for Market Access & Patient Services. Design and deliver onboarding for the Market Access teams and rolling out new resources with Market Access Marketing and Patient Services so customer-facing teams can engage confidently and compliantly. Position Summary Genmab seeks an Associate Director, Market Access & Patient Services Training to build a scalable training platform that equips Market Access (MA) and Patient Services (PS) with knowledge, skills, and tools to accelerate patient access to our life saving medicines. This role designs the MA and PS curriculum (foundational → advanced), leads new-hire onboarding, outlines how MA/PS teams work together (structures, roles, responsibilities), and partners with MA Marketing and PS to launch new resources and continuous upskilling, all with rigorous governance, compliance, and measurement. The Associate Director will collaborate with MA senior leaders, subject matter experts, brand marketing and cross-functional partners to build innovative, compliant, and engaging curricula that elevate executional excellence. This position reports to the Sr. Director, US Market Training Excellence with a dotted line to the Sr. Director leading the PS team. Key Responsibilities
Training Leadership, Strategy and Governance
- Own the MA/PS training strategy and roadmap aligned with Genmab's business objectives, compliance, and privacy standards
- Serve as governance lead for all MA & PS training, ensuring materials are:
- Built with input from subject matter experts including MA, PS, Compliance, Legal, Privacy, IT, Medical Affairs, and Policy
- Formally reviewed, approved, regularly updated, and audit-ready
- Manage and drive Medical Regulatory and Legal review and re-review processes.
- Track training completion, maintain documentation, and provide timely updates to senior leadership
- Integrate MA & PS training into onboarding, role-specific development, launch readiness, and annual compliance training
- Lead the end-to-end design and delivery of role-based MA training-spanning disease-states, branded and unbranded, healthcare economic information (HCEI), and above-brand initiatives
- Define learning priorities with MA & PS leadership under three pillars: Product, Marketplace, and Skills & Competencies
- Deliver training to enhance account management, payer and organized customer engagement, MA acumen, negotiation, and soft skills
- Provide training on payer landscapes, payer and provider pathways, reimbursement policies, and evolving market dynamics
- Lead onboarding, launch readiness, and ongoing development programs for MA field teams
- Ensure consistency, compliance, and alignment across all MA training delivered internally and cross-functionally
- Stay ahead of US market access trends, integrating best practices into training
- Drive the design, material delivery, and evaluation of training programs for Field Reimbursement Managers, Patient Engagement Liaisons, Hub Case Managers, and other Patient Services personnel
- Collaborate with subject matter experts on facilitation of materials
- Develop and deliver training on:
- Reimbursement processes (medical and pharmacy benefits, claims lifecycle, payer requirements)
- Coverage, coding (HCPCS, CPT, ICD-10), adjudication, and payment flows
CRM operations, referral workflows, benefit verification, and onboarding steps. - Specialty pharmacy engagement, HUB coordination, and issue resolution/de-escalation tactics
- Build soft skills training (communication, problem-solving, patient-first mindset) tailored to PS teams
- Ensure training content alignment with appropriate guardrails between Patient Services and broader Market Access functions
- Deliver/facilitate MA & PS training to other Genmab personnel (e.g., Field Sales, Medical Affairs, and other cross-functional teams)
- Partner with HR, Compliance, and business leaders to integrate training into organizational development programs
- Collaborate with Marketing, Medical, and other stakeholders to ensure high-impact, compliant training materials
- Evaluate training effectiveness through participant feedback, assessments, certifications and performance outcomes
- Identify training gaps and proactively update content in response to regulatory, marketplace, and policy changes
- Apply adult learning methodologies, blended learning approaches, and digital tools to maximize engagement and retention
- Manage vendor relationships and budgets for external training support where needed
Required
- Bachelor's degree in Healthcare, Life Sciences, Business, Education, or related field (advanced degree preferred)
- 6-8 years of experience in Market Access, Patient Services, Training/Learning & Development, or related areas within pharma/biotech/healthcare
- In-depth knowledge of: - MA drivers across payers, policy makers, and provider decision makers, with demonstrated success in building training programs that enhance field and cross-functional capabilities
- The U.S. healthcare access ecosystem, including payer dynamics, policy trends, and provider/population health decision-making, with ability to translate complexities into clear, actionable training content
- Access ecosystem spanning payer, policy, provider, coding, reimbursement strategies, pricing/contracting, trade, and distribution
- MA (payer dynamics, coverage, coding, reimbursement strategies, pricing/contracting, specialty pharmacy and specialty distribution)
- Reimbursement processes (medical & pharmacy benefits, claims lifecycle, coding, and adjudication)
- Patient Services operations (CRM workflows, HUB services, HCP office dynamics, specialty pharmacy)
- Expertise in adult learning design, instructional design, and blended learning (in-person, virtual, digital)
- Proven success designing and delivering training for field-based teams and patient services roles
- Strong collaboration, influence, and communication skills; ability to partner effectively with senior leadership
- Project management experience with the ability to handle multiple priorities in a fast-paced environment
- Leverage Microsoft 365 productivity tools/suite (Excel, PowerPoint, Word, Outlook) to drive planning, executive communication, and virtual training
- Prior Associate Director or senior leadership experience in Market Access, Patient Services, or Commercial Training
- Familiarity with compliance and privacy regulations (HIPAA and equivalents)
- Experience with product launch or business optimization training
- Direct Market Access field or Market Access marketing experience
- Willingness to travel domestically as needed
Governance & Accountability - Ensures compliant, current, and effective training programs.
Cross-Functional Collaboration - Aligns learning solutions with enterprise-wide business needs.
Patient-Centric Mindset - Embeds empathy and patient-first values into training.
Influence & Communication - Engages, motivates, and educates diverse audiences. Has strong presentation skills
Adaptability - Responds quickly to evolving payer landscapes and regulatory changes. For US based candidates, the proposed salary band for this position is as follows: $154,000.00---$231,000.00 The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. When you join Genmab, you're joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for:
- 401(k) Plan: 100% match on the first 6% of contributions
- Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
- Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
- Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
- Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
- Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
- You are genuinely passionate about our purpose
- You bring precision and excellence to all that you do
- You believe in our rooted-in-science approach to problem-solving
- You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
- You take pride in enabling the best work of others on the team
- You can grapple with the unknown and be innovative
- You have experience working in a fast-growing, dynamic company (or a strong desire to)
- You work hard and are not afraid to have a little fun while you do so!
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