Director, Engagement Strategy

Job Description

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve imagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally— we attract top talent and give them a space to grow and collaborate.

Objectives of this role

At Fingerpaint, we define engagement strategy as the discipline responsible for crafting and coordinating strong, interconnected ecosystems of programs, tactics, and experiences that activate key audiences at pivotal moments in their journeys. Our goal is to effectively solve client and brand challenges and, ultimately, fuel agency growth and drive our customers’ businesses.

We are seeking a Director of Engagement Strategy to join our team. In this crucial role, you will help lead the development and execution of engagement strategies that drive measurable results for our clients in the healthcare industry. The ideal candidates for this position will immerse themselves in the client’s needs and look beyond channels to identify critical moments when the right intervention could shape the trajectory of that individual’s engagement with the brand. This individual should possess the following qualities:

• Dynamic storyteller: Able to look beyond complex data and market dynamics to craft a compelling narrative for the brand, focused on bringing it to life through robust and innovative, multi‑channel tactical programs.
• Relentless ideator: Constantly seeking “what’s next”, including the latest innovative tools, technologies, and approaches to help brands excel. We prioritize unexpected approaches and focus on identifying the right technology and partners to build exceptional experiences. Brand planning at Fingerpaint is not a once‑a‑year activity.
• Team connector: Thrives as the connection point between key internal cross‑functional teams, coordinating efforts with various subject matter experts across creative, digital, social, analytics, and more. It also serves as a constant motivator for the team, driving excitement about new opportunities.
• Client champion: On the front lines of client support, dedicated to building and maintaining strong client relationships that serve as a foundation for great work.

Duties and Responsibilities

• Lead the engagement planning and execution efforts across select brands, building journey‑based ecosystems of connected experiences that bring the brand’s story to life for customers.
• Lead brand planning efforts across clients, from leading brainstorms to final client presentations.
• Guide the internal and external brand teams, from concept to execution, on the development of key tactical programs.
• Partner with digital strategy and analytics to develop and execute robust measurement and optimization plans.
• Serve as a key member of brand core teams, driving stand‑out client relationships and shaping internal team excellence.
• Horizon scan to identify emerging trends and technologies that can be leveraged internally and with clients.
• Actively participate in new business efforts, as necessary.

Job Requirements

• 7‑10 years of healthcare marketing experience (pharmaceutical marketing agency experience strongly preferred), stretching across HCP and patient‑focused businesses.
• Experience conceptualizing and executing core digital tactics (ex. IVAs, CRM campaigns, app development, etc.).
• Strong interpersonal, communication, and presentation skills.
• Experience and success in developing and conducting cross‑functional workshops.
• Deep proficiency in Microsoft Office and virtual whiteboard technology (Miro and/or Mural).
• Passion for innovation and technology and how those things can impact the lives of patients and those who care for them.