Senior Manager, Journey Optimization

Wyndham Hotels & Resorts is now seeking a Senior Manager, Journey Optimization to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You'll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you'll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can't wait to welcome you!

The Role

Wyndham Hotels & Resorts is seeking Adobe Journey Optimizer Developer to support the growth of our guest engagement program by building omni-channel, dynamic and personalized journeys that drive impactful business results for portfolio of hotel brands and loyalty program. The ideal candidate is a collaborative & curious individual who pursues excellence in their work, proactively finds new ways to add value to the business, and is a transparent, clear communicator.


This role is instrumental in evolving our guest engagement program in close partnership with integrated marketing, marketing operations, loyalty, data services digital products, data services and agency partners. They will serve as the lead journey planner within a top tier journey orchestration platform. Key responsibilities will be end to end execution of new guest journeys, maintenance and optimization of existing journeys, data management, journey analysis, as well as execute project management tasks like resource alignment & timeline management.

What you'll do

• Collaborate with stakeholders throughout the marketing teams and leadership to understand business requirements and translate them into technical requirements for new journey launches and updates to existing.
  
  
• Maintain the full guest journey catalog and pipeline, including in market, in build and backlog, as well as support the development of the strategic journey roadmap evaluation and prioritization process.
  
  
• Review configuration and test Adobe Journey Optimizer campaigns across email, SMS, Push, App and Web touchpoints to ensure accurate tracking, targeting, and messaging.
  
  
• Manage the full production process from establishing timelines to uploading creative assets, coordinating stakeholder validation.
  
  
• Implement best practices for data management, segmentation, personalization, and automation within Adobe Journey Optimizer.
  
  
• Journey performance analysis to identify insights for continuous journey refinement and recommend strategies to maximize customer engagement and conversion.
  
  
• Develop testing plans and strategies to optimize campaign effectiveness and customer journeys.
  
  
• Stay up to date with the latest Adobe Journey Optimizer features and capabilities and make recommendations for how they can be leveraged to improve campaign performance or process efficiencies.
  
  

You'll be successful if you have

• Works well under pressure.
• Excellent multi-tasker with proven ability to prioritize tasks and projects.
• Ability to work autonomously with stellar time-management skills.
• Willingness to occasionally work off-hours to meet deadlines.
• Able to work both independently and in a team environment.
• Skillful in creative problem solving, negotiating and resolving conflict.
• Possesses the ability to view experiences from a customer/guest perspective and make recommendations/callouts for optimization.
• Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate.
• Excellent interpersonal skills; Ability to establish, strengthen, and nurture productive relationships with internal and external stakeholders.
• Strong presentation, negotiation, and communication skills (verbal and written).
• Must be results-driven, proactive, innovative, solutions-oriented, and curious.
• Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution).
• Proven track record of delivering successful, customer-centric digital experiences, preferably in an omnichannel B2C environment.
• Strong understanding of journey orchestration, customer segmentation, and personalization strategies.
• Familiarity with pulling and interpreting data to make business decisions using analytics and segmentation tools such as Adobe Analytics.

Required Qualifications/Experience

• 10+ years of experience as a digital marketing or customer engagement role.
• 3-5 years experience with Adobe Experience Platform technologies, such as Adobe Analytics, Adobe Journey Optimizer, and Adobe Campaign, or similar technologies.
• Bachelor's Degree from an accredited college or university.

Company Overview


Wyndham Hotels & Resorts is the world's largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company's mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands-think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8-Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.


Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Job Location: Parsippany - 22 Sylvan Way,22 Sylvan Way,Parsippany,New Jersey07054
Employment Status: Full-time

Compensation & Benefits


For U.S. based positions only, the expected pay range for this position is $120,000 - $145,000annually.

Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.

In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 15% annual target, subject to the terms of the Plan.

Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company's core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:

• Health insurance with HSA and FSA options
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and Long-Term Disability coverage
• 401(k) with generous company match
• Vacation time- Accrue 2.019hours of paid vacation per week
• Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
• Paid sick leave accrued as state and local laws require
• Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.

Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our Benefits Page. Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.

We are accepting applications for this position through 03/01/2026.