Senior Social Media & AI Video Content Strategist

Position Overview:

MyRegistry.com , the leading technology platform in the $400B gifting industry, is seeking a seasoned and visionary Senior Social Media & AI Video Content Strategist to lead the next evolution of our digital presence. This high-impact role will combine advanced social media strategy with innovative AI-powered video content creation to shape the brand narrative, drive engagement, and accelerate growth across platforms.

As a senior member of the marketing team, you will own and execute a comprehensive content strategy across social channels, while spearheading the integration of cutting-edge AI video tools to produce scalable, high-quality multimedia content. This is a unique opportunity for a senior digital content leader to push creative boundaries and redefine how we engage with audiences across platforms.

Key Responsibilities

• Own the end-to-end strategy for social media content across platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter/X), aligning with brand goals, campaign initiatives, and audience growth objectives.
• Drive innovation in content creation through the use of advanced AI tools, setting the vision and roadmap for AI-generated video and automated content workflows.
• Provide strategic direction for content calendars, platform-specific storytelling, and social engagement, ensuring alignment with overarching brand and marketing strategies.

AI-Driven Video Content Creation

• Lead the design, creation, and deployment of AI-generated video content using tools such as Google Flo, Runway, and emerging AI platforms for marketing campaigns, product showcases, tutorials, and social engagement.
• Develop scalable, automated video production processes that increase output while maintaining quality and brand integrity.
• Evaluate and implement emerging AI video technologies (e.g., Stable Diffusion, MidJourney, Sora) to maintain a competitive edge in content innovation.

Performance & Optimization

• Monitor and analyze KPIs across all social platforms, providing deep insights and strategic recommendations to optimize performance and drive continuous improvement.
• Leverage platform algorithms, trends, and best practices to inform video and content optimization strategies, maximizing engagement and ROI.

Collaboration & Cross-Functional Alignment

• Partner with marketing, creative, and product teams to ensure cohesive messaging, branding, and storytelling across all content and channels.
• Lead ideation sessions and campaign planning with internal stakeholders to integrate AI-driven content into broader marketing initiatives.
• Champion the role of social media and AI-powered content in the customer journey, from awareness to conversion.

Qualifications

• 6+ years of experience in social media strategy, digital content production, or creative marketing—preferably in tech, e-commerce, or startup environments.
• Proven track record in AI-driven video creation using tools like Google Flo, Runway, and other generative AI platforms.
• Expertise in social media content strategy, performance marketing, and audience development across all major platforms.
• Advanced proficiency in video editing and motion design (Adobe Premiere Pro, After Effects, or equivalent).
• Strong analytical mindset with a deep understanding of social metrics, algorithmic trends, and data-driven optimization.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Exceptional written, verbal, and visual communication abilities.
• A forward-thinking, creative mindset with a passion for storytelling, innovation, and emerging technologies.

Preferred Experience

• Hands-on experience with AI creative tools such as Stable Diffusion, MidJourney, Sora, or similar.
• Deep knowledge of social media algorithms, paid media best practices, and content performance optimization.
• Proficiency in analytics and content management platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
• Background in consumer tech, e-commerce, or high-growth digital environments.

Why Join MyRegistry

• Lead Innovation : Be at the forefront of digital storytelling and AI integration in a rapidly evolving industry.
• Leverage Emerging Tech : Work with the most advanced AI and creative tools to redefine content creation and distribution.
• Shape Strategy : Play a pivotal role in defining and scaling the brand’s social media and video content footprint.
• Collaborate with Visionaries : Join a forward-thinking team that values creativity, agility, and bold ideas.
• Career Growth : Influence high-impact initiatives and grow your leadership profile in a company transforming the gifting industry.

Compensation is competitive and based on experience. If this role excites you, please don’t let a posted salary range discourage you from applying. We are committed to finding the right fit and are open to candidates whose unique skills and background elevate this role beyond expectations.

Job Types: Full-time, Contract