Sales Specialist Senior Living

Job Description

Job Description

Come see why Distinctive Living has been awarded a Great Place to Work for 4 years running!

Join Distinctive Living as a Full-Time Sales Specialist and dive into an exhilarating opportunity in the vibrant senior living and assisted living sectors! Positioned in Montville, NJ, with travel across NJ, this role offers a dynamic environment where your innovation and customer-centric approach will thrive. Imagine collaborating with a passionate team dedicated to enhancing the lives of seniors through exceptional memory care services. With a competitive salary ranging from $100,000 to $150,000, your hard work and commitment will be recognized and rewarded. Take the helm in shaping the future of senior care while enjoying a fun and relaxed company culture that emphasizes high performance and forward-thinking solutions.

Your expertise as an Operations Specialist will be instrumental in our mission to provide excellence in service. As a team member you'll be able to enjoy benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Flexible Spending Account, Competitive Salary, Unlimited Paid Time Off, and Paid Meals. Embrace this thrilling opportunity to excel in a role that truly makes a difference in the lives of seniors.

Distinctive Living is a senior housing operator specializing in Independent Living, Assisted Living and Memory Care. We bring our core values into every aspect of our business. We strive for growth and authenticity and want our passion for excellence to shine through in everything we do. We are a 2025 Great Place to Work, and are proud of the culture we are creating as we move ahead.

As a Sales Specialist at Distinctive Living, you'll spearhead the marketing and positioning of our senior living and assisted living products in your assigned area, driving occupancy and revenue goals to new heights. Your keen oversight of marketing budget allocations will ensure optimal exposure while creating efficiencies across media platforms. You'll take the lead in implementing a successful sales structure, assisting in the recruitment, training, and coaching of dedicated marketing staff across our portfolio of communities. Partnering closely with our Sales, Marketing, and Operations teams, you'll help develop targeted marketing plans and conduct competitive analyses to adapt to local market dynamics.

Regular visits to communities will allow you to directly influence sales initiatives while maintaining full occupancy aligned with our business objectives. With a focus on teamwork and excellence, you'll promote our company values while fostering a culture of growth and collaboration. Your experience will help shape the future of our communities, making a lasting impact.

To thrive as a Sales Specialist at Distinctive Living, you'll need a diverse skill set tailored to the dynamic senior living and assisted living environment. Proficiency in market positioning and occupancy goals, along with a deep understanding of market analysis and segmentation, will be critical for effectively aligning products with customer demographics. You'll craft sales strategies that directly impact occupancy and revenue, leveraging your expertise in pricing and inventory management. Your ability to manage marketing budgets and analyze ROI will ensure optimal campaign efficiency, while organizational design skills will allow you to structure sales teams for peak performance.

Additionally, recruiting, onboarding, and coaching top sales talent will be part of your role, requiring strong collaboration with HR and Operations. Experience in competitive analysis, performance monitoring, and community engagement will empower you to drive results, build relationships, and represent our brand with integrity. Your adaptability and strategic communication will help foster teamwork and create synergy across all departments.

Knowledge and skills required for the position are:

• Market Positioning and Occupancy Goals
• Knowledge of Market Analysis & Segmentation: Ability to analyze local markets
• understand customer demographics
• and position products effectively.
• Sales Strategy Development: Expertise in creating strategies to achieve occupancy and revenue goals.
• Pricing & Inventory Management: Understanding pricing strategies
• inventory levels
• and yield management to optimize occupancy.
• 2. Marketing Budget Oversight
• Marketing ROI Analysis: Ability to allocate and track marketing spend for maximum return.
• Media Planning & Campaign Management: Knowledge of digital and traditional media channels
• co-op marketing
• and shared efficiencies.
• 3. Sales Structure & Team Design
• Organizational Design for Sales: Skills in structuring teams (roles
• territories
• responsibilities) to drive performance.
• Territory Management: Understanding how to assign areas and resources based on market potential.
• 4. Hiring
• Training
• and Coaching
• Recruitment & Selection: Ability to identify
• interview
• and hire top-performing sales talent.
• Sales Coaching & Mentorship: Skills in onboarding
• training
• and motivating teams to hit sales targets.
• Cross-functional Collaboration: Experience working with HR
• Operations
• and Marketing to align hiring and training programs.
• 5. Marketing Plans & Budgets
• Strategic Planning: Ability to develop short- and long-term marketing strategies and budgets.
• Competitor Analysis: Strong knowledge of competitive landscapes to influence plans.
• Sales Forecasting: Proficiency in predicting and aligning sales plans with budgeted targets.
• 6. Competitive Analysis & Pricing
• Market Intelligence: Ability to gather
• analyze
• and act on competitor information.
• Pricing Strategy: Skills in dynamic pricing and product positioning based on market conditions.
• 7. Performance Monitoring & Analytics
• KPI Tracking: Proficiency in analyzing sales reports
• occupancy metrics
• and marketing performance.
• Performance Coaching: Ability to assess individual and team performance
• identifying skill gaps and providing feedback.
• 8. Community Visits & Program Execution
• On-the-Ground Sales Leadership: Ability to partner with on-site teams to execute sales campaigns.
• Relationship Building: Strong interpersonal skills to build trust with Executive Directors and community teams.
• 9. Brand Representation & Consensus Building
• Executive Presence: Ability to represent the company professionally and build alignment across teams.
• Conflict Resolution & Consensus Building: Skilled in facilitating agreement between Sales and Operations.
• 10. Cross-Functional Collaboration
• Team Leadership & Facilitation: Ability to foster collaboration across departments (Sales
• Ops
• Marketing).
• Training Operations Teams: Knowledge of sales tools and strategies to educate non-sales leaders.
• 11. CRM & Lead Management Expertise
• Lead Tracking Systems (CRM): Expertise in lead management software
• pipeline tracking
• and reporting.
• Data Integrity & Follow-Up Discipline: Ability to monitor compliance with sales processes and follow-up benchmarks.
• 12. Resident Retention Strategies
• Customer Experience & Retention: Understanding retention strategies
• including intra-company transfers and loyalty initiatives.
• 13. Business Development Coordination
• Resource Optimization: Ability to prevent duplication of efforts and ensure synergy between communities.
• Networking & Partnership Building: Skills in developing relationships for business growth.
• 14. Other Skills (General Sales Leadership)
• Adaptability & Problem-Solving: Flexibility to handle ad-hoc challenges.
• Strategic Communication: Ability to clearly convey goals
• expectations
• and results.
• Leadership & Vision: Experience leading multi-site sales and marketing initiatives.

If you think this job aligns with your requirements, then submitting an application is simple.