Vice President, Digital Marketing Analytics
- Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
- Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
- Serve as a trusted advisor and point of escalationfor internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
- Collaborate with the Manager/Directorto develop compelling reports and presentations that effectively communicate key findings and insights.
- Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
- Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
- Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
- Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
- Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.
- 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
- 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
- Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
- Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
- Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.
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