Director, Worldwide Omnichannel Excellence Insights and Data

**Working with Us** Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . **Summary:** The Director, Worldwide Omnichannel Excellence Insights and Data will be responsible for co-leading the implementation of a robust data foundation for BMS's omnichannel marketing initiatives, with a strong focus on third-party (NPP) data integration, governance, and optimization. This role will oversee analytics and reporting resources within the GCC and drive the enterprise vision for unified, AI-powered measurement frameworks, advanced dashboards, and actionable insights. The Director will champion agentic AI adoption, ensuring both technical rigor and business relevance, while managing cross-functional partnerships and aligning analytics initiatives with global brand and commercial priorities. **Responsibilities:** + **Vision & Strategy** + Develop and execute a global strategy for third-party NPP data integration, standardization, and governance to support scalable and trusted omnichannel reporting and analytics. + Define and socialize the measurement roadmap, prioritizing investments in AI, GenAI, and agentic analytics solutions for core and emerging markets. + Provide thought leadership on leveraging AI, machine learning, and generative AI to transform commercial data, measurement, and reporting practices. + **Data Foundation & Governance** + Oversee the design and implementation of industry-leading data management frameworks for third-party NPP feeds, ensuring accuracy, quality, and consistency across all reporting and dashboards. + Set and enforce standards for REQ definitions, data tagging (brand, indication, placement), and business rules to address data irregularities and drive trust in omnichannel insights delivery. + Collaborate with global data and technology teams to operationalize weekly data refreshes and source-of-truth standards for all NPP and PP sources. + **Omnichannel Reporting & Insights** + Lead the development of unified, AI-powered omnichannel dashboards and measurement frameworks that deliver actionable insights to Commercial, Medical, Field, and Omnichannel teams. + Design and enable interactive analytics platforms for campaign planning, optimization, and post-campaign reviews, embedding curated recommendations and real-time alerting. + Guide development and deployment of agentic analytics solutions, including measurement & insights agents. + **AI & Agentic Capability Development** + Oversee the design and implementation of advanced analytics agents. + Partner with IT, external partners and brand teams to deliver rapid innovation, robust POCs, and scalable solutions across the portfolio. + **Team Leadership & Collaboration** + Mentor and develop a high-performing analytics team in the GCC, fostering continuous learning, agile ways of working, and a culture of innovation and impact. + Build strong cross-functional relationships with Commercialization, Insights, Data Science, Brand, and Technology leaders to ensure tight alignment of analytics initiatives with strategic business objectives. + **Communication & Influence** + Champion the adoption of omnichannel measurement and AI-driven insights across the organization, embedding best practices and driving continuous improvement. **Qualifications:** + Minimum 8 years' experience in marketing analytics, commercial insights, or related functions within pharmaceutical, biotech, or healthcare industries. + Bachelor's degree in a relevant field required; advanced degree (MS, PhD, MBA) preferred. + Deep expertise in omnichannel measurement frameworks, third-party data integration, and advanced analytics techniques + Demonstrated success applying AI, machine learning, and GenAI in commercial analytics environments. + Strong experience in data governance, vendor management, and business rule standardization for third-party marketing data. + Proven ability to lead and inspire technical and business teams in matrixed, global organizations. + Exceptional communication skills, with the ability to bridge technical and business domains. + Track record of delivering complex analytics projects on time, with measurable impact. + Familiarity with commercial analytics platforms and reporting tools (e.g., Tableau, PowerBI, ThoughtSpot). + Commitment to values of innovation, accountability, collaboration, and urgency. If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. **Compensation Overview:** Princeton - NJ - US: $189,430 - $229,546 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program. **Uniquely Interesting Work, Life-changing Careers** With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. **On-site Protocol** BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ ( eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. **Company:** Bristol-Myers Squibb **Req Number:** R1596804 **Updated:** 2025-11-15 03:44:53.197 UTC **Location:** Princeton-NJ Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.