Retail Sales Manager

Position Overview:

Orlando Food Sales Inc. (OFS) is seeking a Retail Sales Manager to lead the launch and national expansion of premium Italian brands across U.S. retail channels. This role is responsible for driving revenue growth, securing new retail partnerships, and executing go-to-market strategies that position the company for long-term success in the market.

The position focuses on building distribution across national grocery chains and independent specialty retailers, while developing strong relationships with retail buyers and distributors. This is a highly entrepreneurial role that requires both strategic vision and hands-on execution. The position is based in Northern New Jersey and is an in-office role, with a willingness to travel nationally (~30–50%) for customer meetings, trade shows, and market visits. The position reports directly to the VP of Retail Development.

Key Responsibilities:

Sales & Business Development

· Drive distribution and revenue growth across national and regional grocery chains, as well as independent and specialty retailers
· Identify, target, and secure new retail accounts and business opportunities
· Build and manage a strong pipeline of prospective customers and partners
· Deliver compelling sales presentations and category insights to retail buyers
· Develop and execute strategies to win new placements and expand shelf presence

Brand Launch & Go-To-Market Execution

· Lead national launch initiatives for Olitalia EVOO and Caputo Specialty Flour
· Define target channels, retailers, and priority markets
· Collaborate with Marketing on brand positioning, storytelling, and promotional strategies
· Utilize market and category data (e.g., Circana) to develop persuasive retail selling stories
· Execute go-to-market strategies that drive awareness, trial, and repeat purchase

Key Account Management

· Build and maintain strong relationships with retail buyers and distributors
· Negotiate pricing, contracts, and promotional agreements
· Ensure effective in-store execution, including placement, merchandising, and velocity
· Monitor account performance and identify opportunities for growth and optimization

Cross-Functional Collaboration

· Partner with Marketing on promotions, trade shows, and brand assets
· Work with Supply Chain on inventory planning, forecasting, and product availability
· Collaborate with Customer Experience on order execution and trade promotion tracking
· Align with leadership on strategy, reporting, and performance objectives

Market Intelligence & Analytics

· Monitor category trends, competitor activity, and pricing dynamics
· Analyze performance data to inform sales strategy and decision-making
· Provide insights to refine product assortment, pricing, and promotional effectiveness
· Maintain strong commercial discipline around margins and trade spend

Qualifications and Skills:

Education:

· Bachelor’s degree in Business, Marketing, or related field preferred

Experience:

· 7–12+ years of CPG sales experience
· Proven success selling into retail grocery chains (regional or national)
· Experience working with independent and specialty retailers
· Background in specialty food, imported food, or premium grocery strongly preferred
· Experience launching or scaling a brand is a plus

Communication:

· Strong communication and presentation skills (written and verbal)
· Ability to effectively engage with retail buyers, distributors, and internal stakeholders

Organizational Skills:

· Highly organized with the ability to manage multiple accounts and priorities
· Strong attention to detail and follow-through

Problem Solving:

· Analytical and data-driven approach to decision making
· Ability to identify opportunities, address challenges, and execute solutions effectively

Management & Ownership Mindset:

· Self-starter with a strong sense of ownership and accountability
· Ability to operate independently while collaborating across teams
· Comfortable working in a fast-paced, growth-oriented environment

Technical Skills:

· Sales forecasting and demand planning
· Trade promotion management and tracking
· Pricing strategy and margin analysis
· ERP systems (NetSuite or similar)
· CRM systems (HubSpot or similar)
· Data analysis and reporting (Advanced Excel, Power BI, Tableau)
· Category and sales presentation development

What We Offer:

· Final compensation will be determined based on experience, skills, and
qualifications. The role is expected to fall within a base salary range of $100,000 –
$120,000, with performance-based incentives of 25–35%, resulting in total target
compensation of approximately $140,000 – $150,000, based on achievement of key
performance metrics.
· Comprehensive benefits package including medical, vision, and dental, and PTO
· Eligibility to participate in 401k and pension plan after one year
· A collaborative and entrepreneurial work environment
· Monday–Friday, Typical hours are 8:30 am ET – 5:00 pm ET

If you are a driven sales professional who thrives on building new business, developing strong retail partnerships, and bringing premium products to market, we encourage you to apply.

About OFS:

Since 1948, we have been at the forefront of importing premium Italian ingredients, evolving into a full-service sales, marketing, and logistics partner for renowned global Italian brands. Recognizing that food quality in America often falls short of Italy’s exceptional standards, we set out to bridge this gap. Our mission is to improve food quality in North America by bringing the finest Italian flour, tomatoes, edible oils, cheeses, and preserved vegetables to our communities across the USA and Canada.

By focusing on a curated selection of complementary products, we ensure expertise and deliver unmatched value to our customers. Our impact spans the continent, collaborating with foodservice distributors and retailers to supply, educate, and support clients across the industry. Join us in our pursuit of culinary excellence and help bring the authentic taste of Italy to North American tables.