Manager, Marketing Planning And Strategy

What you'll do at

Position Summary...

What you'll do...

About Walmart Connect
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need creative communicators and storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly. About the role
We’re looking for a strategic, creative, and insight -driven brand storytelle r . As the Manager, Brand Strategy, you’ll define and evolve Walmart Connect’s external brand presence across digital, experiential, and owned and paid touchpoints , ensuring a cohesive, differentiated, and modern expression of our brand. You’ll collaborate cross-functionally with Comms, Product Marketing, Creative, Growth Marketing, E vents, Media Insights, Sales , and more to build strategies that strengthen how we communicate Walmart Connect’s value prop and innovation in the retail media space. This role reports to the Senior Manager, Brand Strategy.
Define & Evolve the Brand

• Shape and guide Walmart Connect’s brand positioning and expression, ensuring cons istent messaging and visual identity alignment across all touchpoints .

• Ensure a consistent tone, look, and feel across digital, experiential, and media environments.

• Partner with internal creative and marketing teams to translate brand strategy into compelling campaigns and activations.

Website & Digital Experience

• Oversee the strategic direction and storytelling for WalmartConnect.com, ensuring the site reflects and strengthens Walmart Connect’s brand narrative.

• Partner with the Growth Marketing team (owners of paid media and the blog) to evolve site content and messaging based on insights and business priorities.

• Ensure the website experience and content are aligned with Walmart Connect’s value proposition, messaging framework, and brand pillars, and reinforce narratives expressed across campaigns and events.

External Event & Speakership Strategy

• Define Walmart Connect’s brand strategy and positioning for key industry tentpoles (e.g., CES, Cannes Lions, ANA Masters of Marketing ), partnering closely with Comms to shape how the brand shows up across content, creative, and executive visibility .

• Build frameworks and talking points that bring Walmart Connect’s retail media leadership to life.

• Partner with Events, Comms, Creative, and Sales teams to align narratives across stages, videos, and marketing materials.

Brand Perception & Measurement

• Partner with Insights and Analytics to define and track brand health metrics — awareness, favorability, and perception .

• Lead ad perception and measurement strategy to evaluate and strengthen brand equity in market .

• Leverage insights and competitive analysis to inform brand evolution and messaging priorities.

Content & Storytelling Innovation

• Champion new storytelling formats, including video, visual, and experiential content, that elevate brand engagement.

• Collaborate with internal and external partners to produce high-quality, insight-driven creative assets.

• Explore innovative ways to tell our story through partnerships, paid media, media collaborations, and emerging platforms.

Partnership & Ecosystem Collaboration

• Develop and manage strategic brand partnerships and co-marketing opportunities that enhance Walmart Connect’s visibility.

• Work closely with agency and vendor partners, managing budgets and ensuring delivery of best-in-class brand work.

• Align with cross-functional leads to ensure a unified, enterprise-level brand presence across the Walmart ecosystem.

• Partner with Legal and Data Governance team s on a regular basis to review and approve external-facing assets from a brand perspective, ensuring compliance with brand guidelines .

Core Skills & Competencies

• Skilled communicator and storyteller with the ability to craft clear, compelling narratives and translate strategy into effective messaging across formats.

• Strong understanding of brand strategy, positioning, and integrated marketing.

• K nowledge of the digital media industry, advertising ecosystem, and familiarity with retail media, commerce media, and competitive trends.

• Proficiency in design and video production — capable of directing and overseeing creative work while collaborating effectively with creative teams.

• Experience translating insights into actionable brand direction.

• Skilled at managing cross-functional relationships and influencing stakeholders at all levels.

• Data-informed mindset with ability to connect brand goals to measurable outcomes.

Key Outputs

• Website strategy and messaging frameworks

• External event and speakership strategy (CES, Cannes Lions, etc.)

• Visual identity and brand expression alignment

• Brand perception and ad measurement insights

• Strategic content partnerships and innovative storytelling

• Cross-functional brand toolkits and playbooks

Minimum Qualifications

• 6+ years of experience in brand strategy, marketing communications, or integrated marketing at a large organization, agency, or media/tech brand.

• Proven success developing and implementing brand strategies that drive awareness, differentiation, and engagement.

• Bachelor’s degree in marketing, communications, journalism, or a related field.

• Exceptional writing skills; design and video sensibility a strong plus.

• Experience managing brand perception and awareness research programs.

• Experience in retail media, digital advertising, or B2B tech.

• Familiarity with retail media measurement, ad effectiveness, and attribution models.

• Experience developing co-marketing or partnership marketing initiatives.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.