VP - Head of Marketing
- Develop and execute a cohesive brand, content, and marketing strategy aligned with the firm’s growth objectives.
- Elevate the firm’s position as a thought leader in insurance, risk management, and employee benefits through consistent storytelling and client engagement.
- Oversee all brand identity, creative design, and messaging to ensure alignment across web, social, digital, and print platforms.
- Lead all digital marketing initiatives including website, SEO/SEM, email, and paid media.
- Direct social media strategy and execution across LinkedIn, X, YouTube, and other emerging platforms.
- Oversee high-quality content creation—thought leadership, videos, podcasts, case studies, and digital assets—to support sales and client engagement.
- Use analytics to optimize performance and ROI across all campaigns.
- Partner closely with the sales and client service teams to develop integrated campaigns that generate qualified leads and support cross-selling.
- Leverage tools like HubSpot, Salesforce, and ZoomInfo to drive engagement, track pipeline conversion, and measure marketing impact.
- Develop modern sales collateral, presentations, and playbooks that reflect the firm’s expertise and value proposition.
- Support external events like industry events, trade shows, client forums and network events to assist in new pipeline creation.
- Manage and mentor a team of five marketing professionals, fostering creativity, accountability, and professional growth.
- Oversee and strategically allocate a multi-channel marketing budget to ensure maximum ROI.
- Manage vendor relationships (digital agencies, creative studios, PR partners, and technology providers).
- Identify and deploy emerging marketing technologies and automation tools to enhance efficiency and impact.
- Stay ahead of digital trends in professional services, business-to-business marketing, and insurance brokerage sectors.
- Serve as a change agent who modernizes the firm’s marketing and communication capabilities.
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 10+ years of progressive marketing experience, ideally within professional services, financial services, or ideally insurance brokerage.
- Proven experience leading and managing high-performing marketing teams (5+ direct reports) and managing sizeable budgets.
- Demonstrated success in B2B marketing, sales integration, lead generation, and digital transformation.
- Proficiency with WordPress, HubSpot, Salesforce, Canva, Adobe Creative Suite, Google Analytics, Salesforce, ZoomInfo, social media management platforms and modern design/content tools
- Exceptional leadership, communication, and project management skills.
- Strategic, creative, and metrics-driven with a passion for brand building.
- Strong collaborator who thrives at the intersection of marketing and sales. Ability to support internal and external clients
- Forward-thinking leader with the ability to modernize traditional marketing structures.
- Confident storyteller who brings the firm’s value to life across every medium.
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