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Portfolio Marketing Manager

Zoetis
New Jersey
Portfolio Marketing Manager Location New Jersey : The Marketing Manager, Handhelds/Imagyst Diagnostics will be responsible for driving two key efforts: 1) full management of the AlphaTrak 3 diabetes testing franchise (and other handheld devices such as UA strip reader) including commercial strategy through retail as well as veterinary channels, tactical execution, planning, forecasting, development needs, and additional responsibilities associated with P&L management and 2) Imagyst tactical design and execution including medical support, promotion design and execution and sales support for acquisition and utilization programs. Key Responsibilities
  • Lead the strategic planning efforts for AlphaTrak3 and other handhelds; including market and competitive analysis, brand positioning, messaging, pricing, and development of a communications plan focused on external and internal customers.
  • Participate in short and long-term financial planning, development of sales and operating budgets, management of and operating within approved financial parameters to enhance profitability.
  • Responsible for managing the A&P budget for assigned products
  • Operating Plan preparation and execution for handheld diagnostic products
  • Develop, implement, and measure multi-channel marketing initiatives focused on the Imagyst platform to drive immediate and long-term revenue growth. This will require collaboration with internal stakeholders (Market Research, Medical, Regulatory, Finance, Legal, Manufacturing, Global Product Management) and all necessary external vendors to maintain strong market growth and increase demand.
  • Provide timely marketing materials and programs to the Sales Force and all channel partners in support of demand creation efforts.
  • Develop, implement, and measure effective retail channel and vet channel programs that educate the veterinarian and drive clinic demand leading to overall market growth and increased product usage.
  • Support product development as part of the Product Management Team and participate in financial modeling, commercial development, and lifecycle planning as part of the Global Asset Team.
  • Be highly responsive in managing all communications with customers, Customer Service, Inside Sales, Territory Business Managers, Area Business Managers, Diagnostic Sales Consultants, Diagnostic Technical Specialists, Major Accounts, Customer Interaction Team, and Senior Management.
  • Direct and maintain ongoing relationships with agencies and consultants.
  • Develop a strong knowledge of competitive landscape and customer insights including managing all competitive intelligence.
  • Prepare performance updates, provide reports, and feedback, and manage communications to appropriate Zoetis Senior Management.
  • Manage product financial and demand forecasts for assigned products.
    • EDUCATION AND EXPERIENCE
    • Bachelor's degree required (MBA preferred).
    • Minimum of 7+ years of relevant experience preferably in animal health or Diagnostics, with a history of demonstrated success in delivering business results in innovative and rapidly changing environments.
    TECHNICAL SKILLS REQUIREMENTS These qualifications, experiences, and skills are highly desirable; however, they do not preclude exceptions based on an individual's performance history and demonstrated potential.
    • Solid financial acumen, analytical thinking, and problem-solving skills with the ability to develop “data-backed” recommendations.
    • Retail experience in the vet market (such as Amazon, Chewy, PetSmart) preferred
    • Excellent understanding of science-based marketing and the marketing process.
    • Proven ability to translate commercial strategies into actionable and effective marketing tactics
    • Proven ability to develop and deliver best-in-class integrated marketing plans and programs to address a dynamic market.
    • Ability to favorably influence people without direct authority. Strengths in team and relationship building.
    • Strong written and verbal communication, project management, and computer software skills among standard company programs.
    • Highly responsive and results-oriented. Strategically agile and energized by a fast-moving environment.
    • Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude and meeting deadlines.
    • Ability to travel to internal and external meetings, and customer interactions (20%).
    The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in [ NJ Remote] Base pay may vary based on location and other factors. Base Pay Range: $112,000 to $162,000 [This position is eligible for short-term incentive compensation.] [The position is also eligible for long-term incentive.] We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance. Full time Regular Colleague Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
Posted 2025-09-10

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