Vice President, National Grocery Sales - U.S.

We have a current opening for a Vice President, National Grocery Sales – U.S. and are actively reviewing applications.

The Vice President, National Grocery leads Ferrero USA’s largest and most strategic sales channel, with full ownership of sales, profit, and volume performance across a portfolio of 20+ iconic brands. This role is accountable for driving growth, strengthening retailer partnerships, and accelerating Ferrero’s evolution to a direct, best-in-class go-to-market model.

Reporting to the VP, Core Sales U.S., this is a field-based leadership role requiring 50–60% travel, with preferred candidate locations including New Jersey, Cincinnati, Chicago, or Texas. The VP National Grocery plays a critical role in shaping commercial strategy, leading a high-performing team, and positioning Ferrero as a preferred retail partner in the U.S. grocery landscape.

• Own full P&L responsibility for the National Grocery channel, representing approximately $400M in net sales and ~15% of U.S. revenue, with accountability for forecast accuracy, trade spend, and financial performance.
• Lead the National Grocery channel strategy and go-to-market transformation, including the transition from broker-led to direct selling models and omni-channel growth across brick-and-mortar and e-commerce.
• Build and execute Joint Business Plans (JBPs) with top national grocery retailers, delivering mutual growth through category leadership, innovation, and long-range planning.
• Manage a $125MM trade investment budget, optimizing promotional effectiveness while driving consumption, household penetration, and category outperformance.
• Lead annual sales planning and performance management, translating enterprise strategy into clear customer targets and KPIs with disciplined execution cadence.
• Partner cross-functionally with Brand, Trade Marketing, Finance, Supply Chain, and Customer Service to ensure flawless innovation launches, strong in-store execution, and service excellence.
• Represent Ferrero as a senior commercial leader with key customers, distributors, and industry forums, strengthening Ferrero’s reputation as a preferred retail partner.
• Build, lead, and develop a high-performing organization of 20+ sales associates, including talent strategy, succession planning, coaching, and leadership development.

• Minimum 15 years of progressive sales leadership experience within CPG, with deep expertise in the U.S. grocery channel.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Proven track record leading large, complex sales organizations and delivering sustained financial results.
• Strong experience managing national accounts, Joint Business Planning, category management, and trade fund optimization.
• Demonstrated financial acumen, including P&L ownership and trade investment management.o
• Strategic, enterprise-level thinker with the ability to translate insights into action and influence senior customer and internal stakeholders.
• Inspirational leader with a collaborative, people-first approach and a passion for developing high-performing teams.

Artificial Intelligence Disclosure

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

The base salary range for this position is $195,000 - $250,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at .

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.