Executive Director, Digital Marketing Platforms

Job Description

As our company accelerates its adoption of artificial intelligence, we are evolving into an organization powered by intelligent products, agentic workflows, and agile teams. To deliver measurable business value, we are modernizing the digital marketing ecosystem that connects customer knowledge, journey orchestration, personalization, and channel activation to create relevant, compliant, and measurable customer experiences at scale.

The Executive Director, Digital Marketing Platforms is a senior leadership role within Digital Human Health (DHH) / Digital Content & Customer Experience Capabilities (DCCE) team. This leader will define the product strategy and lead the portfolio of digital marketing platforms and capabilities spanning customer experience orchestration and digital channel operations.

Operating at a high level of complexity and cross-functional impact, this leader will connect data, orchestration, and digital channels into an integrated, AI-ready product ecosystem. You will drive major technology investment decisions and champion enterprise-wide transformations across key strategic programs, specifically our AI Acceleration efforts.

Responsibilities

• Define and drive the enterprise product strategy for Digital Marketing Platforms, translating customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations.

• Set strategic direction for the evolution of customer experience orchestration capabilities, including customer engagement profiles, identity resolution and authentication, consent and preference management, segmentation and targeting, marketing journey management, experience orchestration, and content personalization.

• Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams to ensure integrated delivery of customer experience capabilities.

• Enable connected customer experiences across web, email, messaging, social, third-party platforms, and emerging digital touchpoints adhering to global standards and market requirements.

• Lead modernization, consolidation, and integration of the marketing technology ecosystem, reducing fragmentation and enabling scalable interoperability across customer data, orchestration, personalization, content, and activation platforms.

• Lead the operating model and governance approach for broader Adobe stack evolution relevant to this scope, including scalable role design, access models, enablement, and cross-product administration as capabilities expand across Adobe platform.

• Monitor the evolution of AI, customer engagement, and marketing technology trends-and translate emerging capabilities into strategic recommendations for how our platforms, operating model, and solutions should evolve to deliver greater business value, scalability, and customer impact.

• Provide thought leadership on how advances in AI, agentic workflows, and connected platform capabilities should inform product direction, roadmap priorities, and enterprise solution design across customer intelligence, orchestration, and measurement.

• Shape long-term investment priorities, roadmap tradeoffs, and resource strategy for the product line, ensuring alignment to enterprise priorities and measurable business outcomes.

• Partner with senior executives and enterprise stakeholders to translate strategic priorities into an executable, scalable roadmap with clear governance, adoption, and operating discipline.

• Lead through multiple layers of leadership and/or through influence across highly matrixed teams, while shaping talent strategy, leadership capability, and organizational readiness for a more AI-enabled and data-driven operating model.

Education Minimum Requirement

Bachelor's Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field.

Required Experience and Skills

• 10+ years experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable business impact.

• Deep expertise across digital marketing and customer engagement capabilities, including customer identity, segmentation and targeting, journey orchestration, and digital channel activation.

• Experience with enterprise marketing technology ecosystems such as Adobe, Salesforce, and Veeva.

• Demonstrated success setting strategy for highly complex, cross-functional capability areas with long-term business, operational, and talent implications.

• Strong business and technical acumen across connected commercial platforms, data ecosystems, and customer engagement capabilities.

• Experience leading enterprise transformation, operating model redesign, and platform modernization in ambiguous, fast-evolving environments.

• Experience aligning senior stakeholders across multiple functions and influencing strategic decisions on roadmap, governance, investment, and platform adoption.

• Strong communication and executive presence, with the ability to translate complex concepts into clear strategic decisions for both technical and non-technical leaders.

Preferred Experience and Skills

• Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field.

• Experience in healthcare, life sciences, or other regulated environments requiring governance, privacy, consent, compliance, and auditability by design.

• Experience leading enterprise governance and enablement across multi-product platform environments, including access, roles, administration, and operating model design.

Required Skills:
Business Analysis, Business Decisions, Business Process Improvements, Computer Science, Customer Engagement, Digital Healthcare, Governance Management, Marketing, Marketing Management, Operating Models, Product Lifecycle, Product Management, Program Management, Stakeholder Relationship Management, Strategic Planning, Thought Leadership, Workforce Planning

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is
$231,900.00 - $365,000.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at .

You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: -We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: -We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully-
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. -No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.-

Employee Status:
Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:
Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:
08/25/2026
*A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R405665