Trade Marketing Manager, Emerging Categories

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Trade Marketing Manager for Emerging Categories, you will be the driving force behind bringing our brand strategy to life at retail. You’ll own the in-store activity calendar and lead the development of go-to-market plans that define execution standards across distribution, shelving, merchandising, and pricing (DSMP). Your leadership will directly impact financial KPIs and brand performance across assigned segments. In this role, you’ll collaborate cross-functionally with teams in Category Management, Marketing, Sales Operations, Demand Planning, and Sales to ensure alignment and excellence in execution. Based at our U.S. Headquarters in Parsippany, NJ, you’ll be empowered to shape how our emerging brands show up in-store and connect with consumers.

This position is hybrid, and will be based out of Ferrero's North American HQ in Parsippanny, NJ.

Main Responsibilities:

• Partner to develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP).
• Developing sales supporting tools (e.g. seasonal and everyday display catalogues where relevant)
• With Marketing, propose the Budget (volume and revenue) of the assigned brands
• Support the planning and execution of both the seasonal and everyday portfolio (where relevant)
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities
• Monitor competitive activity to ensure external factors are incorporated into business plans
• Create the KPI objectives aligned by Class of Trade trends and strategy
• Work with cross-functional teams to manage commercialization of new displays
• Develop the in-store activity strategy to execute the brand strategy at retail
• Develop the in-store activity calendar by session / channel
• Responsible for defining the in-store execution objectives to be tracked for execution
• Responsible (with Marketing) for the development and execution of in-store activations and POS
• Responsible for the development, implementation and management of display tools and formats
• Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability
• Ensure proper lead time and content for best in class innovation launches, meeting customer lead times
• Work with Marketing, Sales, Trade Business Intelligence, Finance, and Revenue Management to optimize Trade Spend Effectiveness by reviewing post promotional assessments and Return of Investment for trade spend lines
• Align with Shopcom on the shopper marketing plans and eCommerce investment
• Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
• Supporting delivery of effective Joint Business Plans
• Ensure clear lines of communication between Trade Marketing, Brand Marketing and Customer Teams

Who we are looking for:

• 6-8 years relevant experience required, CPG Foods experience is preferred with Customer Management and/or Marketing experience
• Bachelor’s degree in a business/marketing discipline required; MBA preferred

• Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, Drug, e-Comm, and Club
• Strong communication skills with an ability to outline and reinforce the Trade Mktg & DSMP strategy
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Proficient in IRI/Nielsen and Microsoft Office, including the knowledge of Word, Excel, Power Point
• Global mindset and a desire to build a successful career within a growing global company

Compensation Data

The base salary range for this position is $120,000 - $142,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.