Associate Director, Marketing- Ophthalmics
The Associate Director of Marketing for Ophthalmics will be the Brand Lead and will be responsible for leading key marketing activities for a strategic and highly important brand within the Company portfolio. This individual should have experience working in a cross-functional environment, as they will work closely with Field Sales, Sales Training, Patient Services, Market Access, Medical Affairs, Legal and Regulatory among others. This position requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of flexibility and creative problem-solving skills. This position reports to the Senior Director of Marketing for Ophthalmology.
Responsibilities:
- Lead the annual brand planning process for Brand across both ECP and patient and ensure that the strategies are synergistic to drive growth and achieve goals
- Develop and execute all promotional materials for Brand including but not limited to: Core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
- Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
- Develop and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of all logistics for speaker training events, management of contracts
- Lead the development of all brand content and promotional materials for congress meetings
- Provide input into the planning and development of content for Advisory Board Meetings as well as developing relationships with KOLs to seek input as needed
- Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy.
- Continuously monitor results and adjust plans as needed to achieve goals
- Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
- Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (revenue, market share, and budget targets)
- Lead strategy, development and implementation of patient access platforms (PhilRx), this includes development of business rules, processes, internal and external communications
- Lead consumer and ECP and consumer digital marketing and social media plans including agency management
- Develop and execute ECP and Consumer media plans on time and budget
- Manage content and development of ECP and consumer websites including OCE platform
- Lead Field Input Team and act as liaison between brand and sales force representatives
- Manage Public Relations programs and events to amplify brand messaging
- Manage Tele-Health initiatives to expand awareness and choice for Brand
- Develop and manage virtual representative team to address key targets
- Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
- Mentor and support junior team members helping in their education and development
- Manage assigned budget to ensure maximum ROI for investments and ensure that budgets are not exceeded
- Understand landscape for Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products
Qualifications
- Bachelor's degree required with 5+ years of pharmaceutical/biotech commercial experience
- Ophthalmology experience preferred
- Strong interpersonal skills and highly adept in both written and verbal communication
- Solid understanding of core marketing principles and brand management
- Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
- Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners.
- Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including objection handling
- Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
- Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
- Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
- Detail-oriented self-starter capable of owning initiatives from beginning to end
- High level of personal and professional integrity with strong work ethic
- Collaborative, team-work orientation
- Product launch and Sales experience a plus
- Ability to travel 20-30%.
Base salary range: $164,000 - $201,000 per year. This is the anticipated salary range for fully qualified candidates. The final salary offered will be dependent on several factors that include and are not limited to relevant previous experience, job responsibilities and duration of experience, the type and length of experience within the industry, education, etc.
Recommended Jobs
Compounding Pharmacy Technician I
A Day in the Life at Option Care Health Extraordinary Careers. Endless Possibilities. With the nation’s largest home infusion provider, there is no limit to the growth of your career. Option …
Document Control Clerk
The Document Control Assistant is responsible for administering and maintaining the processes and practices that support strict documentation compliance and accuracy. Working closely with Quality Assu…
RNs Needed in Hunterdon County, NJ
RNs Needed in Hunterdon County, NJ – Immediate Cases & Flexible Schedules Available Join Affirmed Home Care North Jersey's Premier Concierge Home Care Agency Affirmed Home Care is seeking ex…
Agent Services Coordinator
Job Description Job Description Brown Harris Stevens Residential Sales, LLC is the quintessential luxury residential real estate firm, with a history of leadership and a culture of professionalis…
Secretary/Technician, Full-Time Days, 7:30a-3:30p, Pain Management, Overlook Medical Center
Job Description Answering telephones, patient call bells, organizing the medical records, greeting visitors and physicians, organizing the unit with forms and office supplies Assisting physicia…
Evening Kitchen Staff Member - Dish Crew
Job Description Job Description Old Town Pub, located in Bordentown, NJ, is currently hiring a part-time Evening Kitchen Staff Member - Dish Crew. This position is ideal for individuals who are d…
Administrative Assistant - MRSS
Catholic Charities of the Archdiocese of Newark is currently seeking a Full Time Administrative Assistant for our Mobile Response and Stabilization Services Program located in Jersey City, NJ .…
Lead Line Cook - Paramus (New Cafe Opening)
Job Description Job Description Our lead line cooks/expeditors bring our guests comfort and joy by being guardians of our commitment to uncompromising quality and craftsmanship for all our savory…
Dentist
Job Description Job Description Description: *FLSA Status – Exempt *EEO Category – Professional Our Mission: To improve lives by providing convenient, comprehensive, high-quality healthcar…
RN Casual Unscheduled, 3rd Shift
Does an environment that completely focuses on quality resident care sound good to you? We are hiring dedicated, compassionate Registered Nurses (RNs) to provide resident-focused, quality care for…