Paid Search Specialist

Job Description

Job Description

Paid Search Specialist/Strategist

Who we are:

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends.

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee.  Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

What we offer:

Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model.

Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home where your talents can truly shine!

We are proud to be an equal opportunity employer.

Who we need:

Overview:
We are seeking a highly strategic and articulate Paid Search Specialist/Strategist with 3–5 years of hands-on experience in Google-specific platforms—Search, YouTube, and Google Display Network (GDN). This individual should be well-versed in both planning and buying, and bring a performance-driven approach to campaign strategy and execution. The ideal candidate is data-savvy, collaborative, and eager to adopt and implement AI-powered tools to enhance media effectiveness. You’ll play a key role in shaping and optimizing paid media strategies across a diverse client portfolio while staying ahead of digital trends—including the use of artificial intelligence in advertising.

Key Responsibilities:

• Plan, buy, launch, manage, and optimize paid search campaigns (PPC/SEM) across Google Ads (Search, YouTube, GDN), Bing, and emerging channels. .
• Develop comprehensive media plans and forecasts rooted in performance goals and audience insights.
• Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Write compelling ad copy and test creative variations to improve click-through and conversion rates.
• Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPC, CPA, ROAS), providing actionable insights and recommendations.
• Present campaign strategies, results, and recommendations to clients and internal stakeholders in a clear, data-driven manner.

• Collaborate cross-functionally with account management, creative, and data teams to ensure integrated, high-performing campaigns.
• Utilize and experiment with AI-driven tools for campaign automation, bid management, and data analysis to drive efficiency and innovation.
• Stay current with industry trends, latest platform updates, algorithm changes, and emerging trends in digital advertising and AI.
• Mentor junior team members and contribute to internal knowledge sharing and process improvement.

Qualifications and Requirements:

• 3–5 years of experience in paid search advertising, with a focus on Google platforms (Search, YouTube, GDN) in an agency or in-house setting.
• Proven track record of campaign planning, buying, and hands-on execution with performance marketing KPIs.
• Strong strategic thinking and analytical skills with the ability to derive insights from data and translate them into media recommendations.
• Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, and AI-based ad tech solutions.
• Demonstrated experience with A/B testing, bid management strategies, and performance-driven optimization.
• Google Ads and/or Google Analytics certification is a plus.
• Excellent communication skills; able to present ideas and results effectively to clients and teams.
• Self-starter with a proactive, collaborative, and adaptable mindset, and a keen interest in digital innovation and AI.