Brand Manager, Mucinex Children's (Nutley, NJ, US, 07110)

Brand Manager, Mucinex Children's (Nutley, NJ, US, 07110)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for leading the Brand activations and equity-building activities in market for our Mucinex Children's Brands. The position resides within the US Marketing function and will support marketing leadership for assigned brands. This Brand Manager role will play a key role in leading the activation plans, P&L management, forecasting, retail plans, integrated marketing campaigns (IMC), media planning & advertising and content development processes. He/she is expected to drive the growth of assigned brands through best-in-class marketing execution and consumer experience curation and is expected to work in close collaboration with Finance/Trade / Sales/ Shopper/ Medical, Regulatory, Supply and other cross-functional teams.

Your responsibilities

In summary, you'll:

• Deliver leading-edge thinking to drive disruption in the Upper Respiratory space, expand category usage and grow brand share
  
• Play a leadership role in shaping the brand / portfolio equity strategy, vision & communications/support model
• Lead cross-functional teams & agencies in execution of advertising, media planning, social community management, website, CRM & promotions, trade, shopper, supply and finance.
  
• Tap into marketing skillset to quickly understand & leverage dynamic technology / trends to maximize business impact.
  
• Help develop a culture of performance marketing with real-time analysis of campaign and program effectiveness and optimization across channels
  
• Manage day-to-day business activities for assigned brand(s) and select portfolio-wide responsibilities
  
• Contribute to Reckitt Innovation by delivering support plans to ensure successful launches
  
• Identify retail customer needs and develop strategies and trade promotions for assigned brands
  
• Work with partners & other Reckitt brand teams to establish best practices to maximize ROI for the company
  
• Manage marketing budget & coordinate with key stakeholders to ensure optimal spending
  
• Analyze brand, market & competitive trends and recommend suitable actions
  
• Manage brand P&L and forecasting

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

• Minimum Bachelor’s degree, ideally in business / relevant discipline; MBA preferred
• 5-7 Years of marketing experience, ideally including exposure to equity strategy and advertising development
• Prior experience in related fields (Marketing, Advertising, PR)
• Experience leading cross-functional teams and managing agency relationships preferred
• Ability to demonstrate outstanding marketing skills in CPG environment
• Strong communication skills, analytical skills, financial skills, forecasting and P&L understanding 
• Obsession for marketing, advertising & brand-building
• Well versed in social & digital marketing channels
• Strong commercial awareness, entrepreneurial, ability to influence, creativity 
• Strong sense of urgency and achievement, resilient and able to respond under pressure 
• Strong skills in analyzing data to draw conclusions, should be comfortable with Nielsen and Numerator
• Proven leadership skills and experience
• Prior experience in healthcare/ OTC marketing preferred but not mandatory
• Solid experience in development of strategy for Brand and Brand planning

#LI-Hybrid

The skills for success

- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $141,000.00 - $185,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!

If reasonable accommodation is needed to complete your application , please contact [email protected] . Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.