(USA) Manager, Digital Media- Creator Marketing (Walmart Creator)

What you'll do at

Position Summary...

Walmart is seeking a Manager, Digital Media – Creator Marketing to support the day‑to‑day community management and execution of the Walmart Creator program. This role includes support of creator acquisition, community support, and execution of marketing campaigns & experiential events - ensuring initiatives are executed efficiently, consistently, and at scale.
As a primary point of contact for creators, this role supports onboarding and activation, manages daily creator communications, and coordinates campaign and IRL event execution in alignment with established plans and senior leadership direction. We are looking for a highly resourceful, data-driven self-starter with the ability to independently drive execution while partnering effectively across teams.
This role partners closely with Product, Engineering, Operations, Creative, PR, Legal, and other cross-functional teams to ensure smooth and aligned program delivery.

What you'll do...

Creator Acquisition, Community Onboarding & Support

• Execute creator onboarding workflows, including program walkthroughs and activation tracking against defined acquisition KPIs.
• Support inbound and outbound creator outreach efforts to assist in converting priority creators into active Walmart Creators.
• Triage creator questions, troubleshoot issues, and route complex cases through the appropriate internal workflows.
• Track creator onboarding and activation to support reporting and daily operations.
• Escalate creator feedback, issues, and insights to senior leadership as appropriate.

Marketing Campaigns

• Support day-to-day creator marketing campaign execution from briefing through content delivery, in in alignment with established campaign plans
• Contribute to talent casting suggestions, maintain content trackers, manage asset routing and reviews, perform basic QA checks, and partner on cross-functional campaign execution with agencies and internal teams

• Assist with campaign budget tracking, creator compensation tracking, and usage documentation

IRL Events & Activations

• Support execution of IRL creator events and activations, including logistics planning and on-the-ground coordination.
• Assist with creator sourcing, invitations, inventory tracking, and shipping logistics.
• Track content delivery, creator participation, and post-event metrics to support KPI reporting.

Performance Tracking & Program Operations

• Work within creator platforms, dashboards and shared systems to maintain accurate operational data.
• Track creator performance, campaign results, and test-and-learn initiatives to inform execution improvements.
• Maintain internal documentation, operational playbooks, and process documentation to enable consistency and scale.
• Remain informed on creator trends, platform updates, and FTC compliance requirements.

Responsibilities

• Execute day-to-day creator program operations in support of acquisition, onboarding, engagement, and campaign delivery.
• Provide responsive, high-quality creator support as part of the Walmart Creator experience.
• Represent Walmart professionally in all creator-facing communication, ensuring clarity, empathy, and brand alignment.
• Execute campaign and event plans in partnership with cross-functional teams to ensure aligned, on-time delivery.
• Ensure accurate tracking of creator activity, deliverables, and performance data.

• Surface operational gaps and improvement opportunities to senior leadership.

What You’ll Bring

• 3–5 years of experience in Creator Marketing, Influencer Marketing, Social Commerce, Affiliate Marketing, or Digital Media
• Strong organizational skills with attention to detail and follow-through
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously
• Strong problem‑solving skills and the ability to make sound decisions in fast-moving, ambiguous campaign environments.
• Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments
• Clear written and verbal communication skills, particularly in creator-facing contexts
• Ability to collaborate effectively across teams and support senior leaders
• Interest in creators, social commerce, and execution excellence

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.