Brand Manager, Lysol (Parsippany, NJ, US, 07054)

Brand Manager, Lysol (Parsippany, NJ, US, 07054)

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are looking for a Brand Manager Lysol Cleaners to help drive our Lysol portfolio. Lysol is a leading Disinfection and Cleaning brand and one of Reckitt’s Power Brands. The position resides within the US Marketing function and will assume support for the Senior Brand Manager for assigned segments within the Cleaners portfolio. As a Brand Manager on the Lysol Cleaners portfolio, you will play a key role in leading the activation plans, P&L management, Forecasting, Retail Plans, Integrated Marketing Campaigns (IMC), media planning & advertising and content development processes. The Brand Manager will drive growth through their respective segments through the marketing mix and is expected to work in close collaboration with Finance/Trade / Sales/ Shopper/ Medical, Regulatory, Supply and other cross-functional teams. The Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of his/her assigned brands through excellent marketing execution.

Your responsibilities

In summary, you'll:
- Build strategies for base business growth driving increased households / increased consumption / premiumization for managed segments across the US market.
- Work with finance to build P&L demonstrating impact of initiatives to the brand.
- Develop market research & shopper insights briefs to deliver on key questions of interest for the brand to inform strategic priorities.
- Partners with media / consumer and market insights to implement media strategy and plans
- Writing relevant and engaging communication briefs for TV, Digital and PR Activations that address key business challenges while also exciting creative partners
- Partnering with advertising, PR and digital agencies to guide and influence creative from briefing to best-in-class in market executions
- Collaborate with Trade Marketing to identify trade needs / opportunities and develop pricing and distribution strategies in line with trade promotions for brands
- Implement portfolio strategy in conjunction with innovation team to support overall business strategy, short / medium term
- Manage two (2) direct reports: mix of Assistant and Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
- Accountable for marketing budget on assigned segments
- Implement market copy strategy for brand and ensure adaption possible for category across region

The experience we're looking for

• Minimum 4 years’ experience in brand marketing
• Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc.
• Experience developing communication and brand strategy
• Proven leadership skills and experience
• Excellent analytical skills
• Very strong verbal/written communication skills
• Experience leading cross-functional teams and managing agency relationships
• Strong commercial awareness, entrepreneurial, ability to influence, creativity   
• Strong sense of resilience and achievement and able to delivery in fast-paced environment 
• Strong skills in analyzing data to draw conclusions, should be comfortable with Nielsen and Numerator
• Solid experience in development of strategy for Brand and Brand planning
• Bachelor's degree, an MBA a plus but not required.

The skills for success

• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

• This role is not currently sponsoring visas or considering international movement at this time.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $136,000.00 - $204,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.

Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!

If reasonable accommodation is needed to complete your application , please contact [email protected] . Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.