Quant Marketing Analytics Vice President - CIB
- Support opportunity identification and comprehensive campaign scoping, including ROI and performance forecasting
- Translate marketing briefs into measurement plans and learning agendas to inform strategy and execution
- Support creative development by leading test & learn strategy (a/b testing, UI/UX testing, etc.) and establish data-driven channel best practices
- Measure campaigns using diagnostic metrics, benchmarks, and feedback loops to optimize performance and spend
- Create and present integrated reporting that unifies KPIs from multiple sources into a single source of truth
- Lead campaign analytics calls and reporting, including QBRs, pacing readouts, mid-campaign, and post-mortem reporting
- Present findings and recommendations to senior stakeholders and cross-functional teams
- Quantify the impact of marketing initiatives, either in terms of perceptual lift or business outcomes, and communicate results to marketers and leadership
- Follow industry trends to identify opportunities for analytics innovation and team capability growth
- Build new data capabilities, such as attribution models and cross-channel engagement tracking
- Build relationships across the firm and collaborate across teams to drive consensus and influence action
- Five years of relevant experience in cross-channel marketing analytics and campaign performance measurement & optimization
- Bachelor's degree in business analytics, data science, marketing, econometrics, statistics, or related field
- Advanced proficiency in Excel and PowerPoint (skills test required)
- Ability to analyze, interpret, and translate metric performance into actionable insights
- Superior written, oral, and presentation skills for all levels of management and partners
- Excellent at solving unstructured problems independently
- Ability to collaborate across teams to build consensus and influence action
- Experience with survey and UX research
- Marketing Agency experience is preferred and a plus
- Excellent creative problem solver
- Highly organized and able to prioritize multiple tasks
- Intellectually curious and eager to learn with an eye towards innovation
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans Base Pay/Salary
Chicago,IL $125,000.00 - $195,000.00 / year; New York,NY $140,000.00 - $205,000.00 / year; Jersey City,NJ $140,000.00 - $205,000.00 / year
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