VP, Sales
Women of the Vine & Spirits
Elizabeth, NJ
Company Allied Beverage Group, LLC Location Elizabeth, NJ Other Other Apply Join the team at New Jersey's largest wine and spirits distributor! At Allied Beverage Group, we're proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people-this is the place to be! Overview The Vice President Sales (VP Sales) is responsible for leading the sales planning and execution for ABG's expanded sales division and a broader overlay team. Reporting into SVP, this role will oversee the development and delivery of the sales plan for a select group of brands in New Jersey. The VP's team will be comprised of sales managers and reps and key account managers, and will direct a team of activation and execution specialists. The VP will work in close coordination with the VP Trade Development and the VP On-Premise, along with the Division's Brand Owners, ensuring transparency on KPI delivery and execution, business tracking and reporting. Responsibilities Sales Leadership:
- Lead Sales Strategy & Execution: Develop and implement the division's sales plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP).
- Monitor Performance: Regularly track and analyze sales performance against goals, making adjustments as necessary to stay on track.
- Target Key Initiatives: Identify specific initiatives to enhance sales performance, such as promotional campaigns, new account targeting, or improving current account penetration.
- Optimize Coverage: Evaluate and refine the sales team's coverage model to ensure that account assignments are strategically aligned for maximum impact.
- Manage and Lead Team: Provide strategic leadership to the sales team, including field sales managers, sales representatives, key account managers, and agencies. Ensure alignment with ABG and Brand Owners' objectives.
- Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives.
- Develop Team: Invest in team's growth through training, mentorship, and succession planning, ensuring high engagement and retention.
- Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies.
- Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing sales and execution targets. Facilitate strategic planning and goal-setting.
- Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets.
- Track and Report Progress: Continuously monitor and report on the success of sales initiatives, providing regular updates to Brand Owners and internal stakeholders.
- Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making.
- Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation.
- Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions.
- Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG.
- Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning sales strategies with customer needs, reinforcing the reputation of ABG and the Brands.
- Bachelor's Degree required. Further Sales management education strongly preferred.
- 10+ years of progressive sales leadership experience within beverage alcohol.
- Demonstrated experience managing large-scale, multi-channel sales divisions with a leading brand portfolio.
- Direct responsibility for $100M+ revenue business.
- Strong sales and execution management skills, across all channels of trade.
- Sharp analytical acumen, facilitating planning, tracking and timely course correction activities.
- Strong leadership skills, including team development, team inspiration and performance management.
- Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies.
- Intimate knowledge of New Jersey Beverage Alcohol landscape, including customer landscape, Trade Practice, and category and consumer insights.
- Ability to lead with resilience in a challenging environment.
- Ability to balance operating with autonomy and taking specific direction.
- Ability to hold a Solicitor's Permit
- WSET Spirits training (or similar) strongly preferred.
Posted 2026-01-09
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