Social Media Specialist -Marketing

Job Description

Job Description

Hudson Regional Hospital is looking for a talented Social media specialist to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our hospital image in a cohesive way to achieve our marketing goals.

As a Social Media specialist, we expect you to be up-to-date with the latest digital technologies and social media trends overall and healthcare/hospital industry in particular. You should have excellent communication skills and be able to express our hospital’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and patient/customer engagement. This position would also handle event planning and working on both large and small interdepartmental parties/Events/Award Ceremonies etc. It is not expected this position to be very sedentary.

This position will be located in Christ Hospital, Bayonne Medical Center, Hoboken Medical Center.

Responsibilities

• Perform research on current healthcare benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other hospital departments and other affiliated branches/offices to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Knowledge of medical/healthcare industry
• Proven work experience as a Social media specialist
• Hands on experience in content management & Event Planning
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Canva experience a plus
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field