SVP, National Channel Sales
- KNOWLEDGE, SKILLS AND ABILITIES:
- Channel Strategy & GTM
- Define the national channel strategy, segmentation, and partner tiering
- Build annual and multi-year plans that align with corporate revenue targets; set partner-sourced ACV/ARR goals and quarterly pacing.
- Manage established rules of engagement between channel teams to maximize coverage while eliminating conflict.
- Client Acquisition & Contracting
- Source, evaluate, and close new distribution agreements through authorized and assigned health plans, PBMs, TPAs, benefits consultants, and resellers.
- Lead negotiations for client MSAs, pricing frameworks, performance commitments, and co-marketing terms in partnership with Legal and Finance.
- Create scalable onboarding playbooks and certification paths for partners and their field teams.
- Partner Enablement & Demand Creation
- Oversee and manage repeatable enablement engine (training, demos, collateral, competitive positioning, ROI tools) that accelerates partner ramp time.
- Launch joint demand programs (campaigns, events, webinars) with clear attribution and pipeline targets.
- Drive channel partner product readiness for Wondr Advanced and new clinical pathways (e.g., GLP-1 support), ensuring accurate messaging and proof points.
- Revenue, Forecasting & Operations
- Own the partner-sourced pipeline and forecast accuracy; run weekly reviews, deal inspection, and risk mitigation.
- Collaborate with Sales Operations to ensure CRM hygiene, partner attribution, dashboards, and deal-desk support.
- Implement partner scorecards and QBRs to improve conversion rates, sales cycles, and contribution margin.
- Cross-Functional Leadership
- Work across B2B Marketing, Product, Clinical, Client Success, and Finance to align offers, packaging, pricing, and implementation quality.
- Partner with Implementation/Client Success to guarantee partner-led launches meet SLAs and deliver measurable outcomes.
- Coordinate with Strategic Account Executives and Direct-to-Employer teams to create joint pursuit plans for key accounts.
- Governance & Compliance
- Establish a rigorous partner governance model (training, certification, message discipline, brand/use guidelines, data protection).
- Ensure adherence to regulatory requirements and ethical sales practices across all partner engagements.
- Channel-sourced ACV/ARR, Partner-sourced pipeline, Ramp time & activation, Attach rate, Outcome proof points, Retention & satisfaction, Operational excellence.
- Direct leadership of multiple National Channel Directors (Health Plans, PBM, TPA). Partner with Enablement Lead, Partner Marketing Lead, and a Sales Ops/Deal-Desk function. Budget oversight for partner enablement, co-marketing, conferences, and key sponsorships.
- 30 Days: Confirm partner segmentation/tiering, rules of engagement, target list, and revenue plan; audit current materials and enablement gaps.
- 60 Days: Close 2-3 high-priority partner expansions or new logos; launch partner certification; implement dashboards and scorecards.
- 90 Days: Demonstrate a reliable forecast and measurable lift in partner-sourced pipeline, activation, and win rate; run first QBR cycle and publish action plans.
- Competitive base salary with executive-level variable compensation (OTE), equity participation. Full benefits package; eligibility for executive incentives aligned to revenue and profitability.
- Bachelor's degree required; MBA or advanced degree preferred.
- 15+ years in B2B enterprise sales/partnerships with 10+ years leading national channel programs; healthcare payer ecosystem experience strongly preferred.
- Proven success building and scaling partner networks with health plans, PBMs, TPAs, brokers/consultants, or analogous distribution channels.
- Track record of delivering $50M+ annual channel-sourced revenue and running accurate forecasts.
- Deep understanding of employer benefits, metabolic health solutions, and GLP-1 market dynamics.
- Expert negotiator with executive presence; comfortable engaging C-suite at partners and large enterprise customers.
- Operational rigor: mastery of Salesforce (or similar), partner attribution, pipeline governance, and metrics-driven decision making.
- Excellent communication skills and ability to lead cross-functional initiatives.
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