Associate Marketing Manager

Job Description

Job Description

Position Summary

The Associate Marketing Manager will play a key role in driving brand initiatives, supporting product launches, and executing marketing campaigns for Yoggies. This role bridges creative thinking and data-driven decision making to strengthen brand equity and market presence. The ideal candidate is highly organized, collaborative, and passionate about consumer trends in food and wellness.

Responsibilities

• Support the planning and execution of integrated brand marketing strategies across key touchpoints, including digital, retail, PR, events, and influencer channels
• Assist in the rollout of product launches, seasonal campaigns, and the management of the annual marketing calendar
• Partner cross-functionally with Sales, R&D, Design, and Supply Chain teams to align on go-to-market plans and ensure flawless execution
• Analyze category dynamics, competitive landscape, and consumer insights to inform brand positioning and campaign development
• Manage brand assets and ensure cohesive visual identity and messaging across all platforms and consumer-facing materials
• Coordinate with external agencies and vendors to support creative development, paid media execution, and promotional activations
• Contribute to the development of compelling retailer sell-in materials, marketing presentations, and account-specific programs
• Monitor and report on key marketing KPIs, synthesizing performance data into actionable insights to optimize campaign effectiveness
• Support trade and shopper marketing initiatives to drive in-store conversion and retail velocity
• Collaborate closely with the Marketing Planning & Strategy Manager to maintain momentum on key initiatives, track progress to KPIs, and ensure accountability across stakeholders

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of experience in marketing, preferably in CPG, food & beverage, or retail industries and/or in an agency setting, preferably working with clients on paid media channels
• Strong project management and organizational skills with attention to detail
• Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with Nielsen/IRI, Canva, Adobe Creative Suite, or digital analytics tools is a plus
• Excellent communication and interpersonal skills
• Ability to multitask and adapt in a fast-paced environment
• Passion for health, wellness, and consumer innovation is a strong plus