Community Sales Marketing Director

Job Description

Job Description

Community Sales Marketing Director

Full Time Days

** Pay rate up to $108,534/year**

UMC has been certified A Great Place to Work for the 8th year in a row! 88% of our teammates say they feel they make a difference in the work that they do at UMC!

UMC is currently seeking a Community Sales Marketing Director for our Bristol Glen Senior Care Community located in Newton, NJ. Bristol Glen, a Continuing Care Retirement Community (CCRC), is thoughtfully designed to provide person directed care in a home-like environment to ensure exceptional care and quality of life for our residents.

Requirements for a Community Sales Marketing Director:

• High School diploma
• 3 years of sales experience in hospitality or senior service industry with a focus on CCRC, Assisted Living and Skilled Nursing.
• Working knowledge of Microsoft Office and a sales process software

Responsibilities for a Community Sales Marketing Director:

• Focus on Sales and Occupancy: Meet the personal and team performance goals by managing sales activity to ensure sales and occupancy goals are met. Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames. Drive occupancy by leading a consultative sales process tailored to the LPC model, which includes educating prospects on long-term care options, contract types, and financial planning. Supervises the performance of sales counselors, and other sales and marketing team members and actively engages in coaching activities to enhance team performance. Staffs the office to meet business needs which may include evenings, weekends and holidays.
• Manage CRM Utilizatlon: Maintains quality data flow for leads and referral sources. Ensures timely and accurate input as appropriate Into Aline or other community specific systems. Prepares and maintains accurate and timely reports as required.
• Team Leadership: Selects, trains, evaluates and counsels department personnel in collaboration with Corporate VP of Marketing and Sales. Fosters a culture of collaboration and teamwork. Periodic performance reviews for all team members. Ensures consistent communication between the sales team and the community teams on all matters of hot leads, new sales/move-ins and marketing events.
• Marketing Plan Implementation: In collaboration with UMC Corporate Marketing and Sales team members creates and then executes the community marketing plan tailored to the unique value proposition of a Life Plan Community. This may include working with a professional advertising agency. Develops community outreach/business development plan to enhance community awareness and generate referrals. Proactively communicates resource needs to the UMC Corporate Marketing and Sales to aid in the development of community marketing and sales budgets annually. Implements marketing events as identified in the tactical marketing plan to attract potential residents and their families. Manages and tracks expenses in accordance with budget and UMC accounting protocols.
• Community Leadership Team Member: Maintains effective communication with the Executive Director and other leadership team members. Work closely with other departments to ensure cohesive operations and resident satisfaction. Attends and leads in-services, meetings and community training sessions as needed. Serves as community sales culture leader supporting customer service, hospitality, and sales standards through actions, education and recognition of team members.
• Industry Knowledge: Stays updated about relevant operational, competitive and company information to respond effectively to prospect inquiries and community contacts, Attends relevant industry meetings and conferences. Stay informed on trends In senior living, particularly Life Plan Communities, including regulatory changes, consumer preferences, and competitive positioning.
• Community Brand Ambassador: Maintains consistency with community and UMC brand by following the organization brand standards. Along with community leadership, ensure brand standards are used in all resident and community communication.

About UMC:

• Our Mission is: Compassionately serving in community so that all are free to choose abundant life
• Certified A Great Place to Work for the last 8 years, we continue to grow and innovate to meet the needs of our residents while building upon our rich history of over 115-years of dedication to the communities we serve. Over 84% of our teammates say they feel good about the ways UMC contributes to the community!
• According to the 2025 Great Place to Work Survey, 87% of our teammates:
  • Feel their work has special meaning: this is not "just a job"
  • Feel their workplace is physically SAFE !
• We offer 4 Full-Service Communities, 5 Affordable Housing Communities and HomeWorks throughout the State of NJ, offering a variety of options from Independent Living, Assisted Living, Memory Care, Long Term Care, Short Term Rehab, home care and more!
• Our company culture at UMC is built on our values of Compassion, Respect, Stewardship and Service.

Benefits offered by UMC for our Teammates:

• Employer-subsidized Medical and Dental Coverage (eligible at 30-hours per week)
• 403(b) Retirement Savings Program with Employer Match
• Daily Overtime Available for Eligible Positions
• Employee Assistance Program
• Tuition Assistance, Professional Development and E-Learning
• Employee Discount Program
• Generous Paid Time Off Program
• Group Life Insurance (No Cost to YOU!)
• 9 Paid Holidays/Premium Pay when working holidays
• Free uniform items & additional uniform allowances
• Immediate Pay & on-demand access to earned pay!
• Additional great benefits like Vision coverage, Health Savings Account, Voluntary Life Insurance & so much more!

UMC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by laws and regulations.