Director of Marketing - Skilled Nursing Facilities

Director of Marketing – Skilled Nursing Facilities

Compensation: $130K-$160K+ yearly

Job Type: Full-time

Our client is seeking a dynamic, results-driven Director of Marketing to lead marketing and census development efforts across Skilled Nursing Facilities in New Jersey. This individual will play a key role in driving census growth, strengthening referral relationships, and enhancing the organization’s visibility and reputation within the healthcare community.

Responsibilities

• Drive census growth by meeting admissions targets and maintaining near-full occupancy levels.
• Build and nurture relationships with hospitals, case managers, physicians, senior centers, and community organizations.
• Conduct regular hospital visits to generate referrals and maintain a consistent on-site presence.
• Plan and host community outreach events, open houses, and educational sessions to promote the facilities.
• Collaborate daily with admissions and administrative teams to review bed availability, new admissions, pending discharges, and marketing strategies.
• Develop and implement referral pipelines that directly increase new resident admissions.
• Travel frequently between hospitals, facilities, and community partners

Requirements

• Proven sales and marketing experience in the long-term care or skilled nursing industry is required.
• Established relationships with local hospital case managers and discharge planners.
• Outgoing personality with strong communication, presentation, and relationship-building skills.
• Ability to travel regularly between hospitals, facilities, and community sites.
• Strong capacity to develop trust and rapport with referral sources and stakeholders.

Compensation and Benefits

• Competitive base salary ($130K–$160K), with potential for higher compensation for candidates with strong referral networks and healthcare connections.
• Comprehensive benefits package, including medical, dental, vision, retirement plans, and paid time off.
• Opportunities for career growth within a respected, mission-driven healthcare organization.