Founding General Manager (Hoboken)

Overview: 

The Founding General Manager (GM) will play a pivotal role in launching and leading our new location, Hoboken. You’re not just opening doors; you’re setting the tone, building the team, and crafting a new community. This role demands a proactive, hands-on leader who can thrive through change and momentum. You’ll own everything from pre-opening activations to post-launch performance, with the opportunity to shape what this location becomes.

Responsibilities:

Pre-Opening Phase:

• Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution
• Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations
• Drive local lead engagement and support early conversions in partnership with Sales
• Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set-up
• Embody and represent the brand in the local community, from events to early touch points with members

Post-Opening Phase:

• Own and optimize all studio operations, from financials and labor management to cleanliness and member experience
• Lead, develop, and manage the studio team — creating a culture of accountability, excellence, and fun
• Deliver an average of 15 classes per week
• Maintain a consistent and visible in-studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts.
• Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue
• Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in-studio experience

Key Performance Indicators (KPIs):

Pre-Opening:

• Pre-Sale Lead Engagement Rate
• Community Event Execution Score
• Hiring Completion Rate for Coaches & CMs
• Launch Readiness Score
• Staff Onboarding Completion
• GM Conversion Contribution (tracked separately from Sales)
• Soft Opening Execution Score

Post-Opening:

• Studio Revenue
• Labor % to Revenue (Coaches)
• Squad Utilization Rate
• Midday Revenue vs. Target
• Referral Conversion Count
• Member Count
• New Member Onboarding Completion Rate
• Studio Audit Score
• Staff Retention (Coach & CM)

Who You Are:

• A natural leader with experience in studio management, team building, and community development
• Passionate about our brand and confident leading teams in high-growth, high-energy environments
• Organized, tactical, and great under pressure
• Skilled at reading the room, managing people, and juggling multiple priorities

Requirements

• 2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment
• CPR, First Aid & AED certified (or willing to obtain)
• Willingness to work non-traditional hours including mornings, evenings, and weekends
• Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
• NASM CPT (or equivalent)

Benefits

• 4 weeks of PTO/year with immediate accrual
• 401k
• Competitive medical / dental / vision coverage - 100% for individual