Marketing Manager

Marketing Manager - On-site Position

Allentown, PA

At Phoebe Ministries Allentown , we’re more than a workplace – we’re a community rooted in compassion and excellence, dedicated to enriching the lives of our residents.

Why You'll Love Working with Phoebe Ministries:

1. 🏥 Comprehensive Health Coverage – Health, Dental, Vision, and Life Insurance.
2. 💰 Competitive Pay – Earn rewarding pay for your skills and flexibility!
3. 📚 Tuition Reimbursement – Advance your career with our support.
4. 🕒 Generous Paid Annual Leave – PLUS the ability to sell back unused time twice a year!
5. 🎂 Paid Day Off for Your Birthday – Because your day is worth celebrating!
6. 🎉 Employee Appreciation Events – Anniversary awards, recognition gift cards, and more.
7. 🌟 Mission-Driven Culture – Join a team rooted in respect, integrity, and service.

Responsibilities for a Marketing Manager with Phoebe Allentown:

1. Develop and lead multi-channel marketing campaigns aligned with KPIs and business goals.
2. Manage PR efforts and uphold brand standards across all platforms.
3. Provide strategic marketing support to campuses through research and leadership collaboration.
4. Oversee project timelines in Wrike and coordinate with vendors for advertising and outreach.
5. Oversee content across web, social, blogs, email, and video with consistent brand voice and visuals.
6. Write and pitch press releases; manage media relations across Phoebe’s CCRCs, Pharmacy, and Pathstones.
7. Develop community programs to enhance brand visibility and outreach.
8. Manage CRM systems for segmentation, automation, and lead scoring.
9. Oversee website UX and performance; lead SEO/SEM strategy and paid media (Google Ads, Meta, LinkedIn, display).
10. Use GA4, UTM tracking, Data Studio, and platform dashboards to measure performance.
11. Deliver custom reports on leads, conversions, and attribution.
12. Continuously test and optimize campaigns and content based on insights.
13. Lead internal team and external vendors (designers, developers, media, print).
14. Collaborate with sales, development, ops, and leadership to ensure integrated brand strategy.
15. Guide creative planning, agile workflows, and content ideation.

Requirements for a Marketing Manager with Phoebe Allentown:

1. The ability to deliver excellent customer service to all residents, families, and coworkers.
2. Bachelor’s degree in marketing, Communications, or a related field (Master’s preferred).
3. 7–10 years of progressively responsible experience in marketing, with at least 2 years in a management role.
4. Proficiency in: Google Analytics 4, Tag Manager, and Looker Studio; SEO tools (Moz, SEMrush, Ahrefs); CRM and marketing automation platforms (Salesforce, HubSpot, Constant Contact); Social media schedulers and ad platforms (Meta, Hootsuite, LinkedIn Campaign Manager); CMS platforms (WordPress, Drupal, Sitecore); Graphic and video editing tools (Canva, Adobe Creative Cloud preferred)
5. Strong analytical, communication, and leadership skills.

Candidates who excel are those who can thrive in a positive and respectful Customer Driven Culture while embodying the organization’s Faith in Action Mission, Vision, and Values.

Phoebe is an equal opportunity employer.