Senior Specialist, Campaign Development Lead

Job Description

Put marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of our customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process. And a lot to say about the final product.--

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As a key member of our Digital Engagement Team, the Architect translates customer signals into meaningful, measurable marketing action. You'll support omnichannel media strategy, turn hypotheses into testable plans, and insights into scaled impact. Partnering closely with internal stakeholders, agencies, and third-party media vendors, you will support the media plan end to end-from KPI design and measurement strategy to activation, optimization, and storytelling that influences decisions.-

Your day-to-day spans upstream planning and downstream analytics. You will co-develop the right KPIs, ensure data capture is enabled across assets and platforms, pull and analyze data to deliver timely reporting. In this role, you will have an opportunity to mine customer-level engagement data across channels to surface what matters-what's working, what's waste, and what to do next-and narrate those findings in clear, business-focused terms that drive in-flight optimizations and smarter next campaigns.--

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Qualifications:- -

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Minimum Requirements:- -

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• Bachelor's degree required
• Minimum of 3 to 4 years multi-channel digital media (HCP and/or Consumer) campaign development experience with an emphasis on digital media strategy that optimizes overall customer experience to drive business results.---
• Proven expertise in HCP and/or consumer digital marketing campaigns, preferably in pharmaceutical or regulated industries-
• Experience with campaign development, media strategy, and analytics platforms-

• Passion for data and analytics. Strong ability to mine for insights in media and engagement data and deliver implications and socialize key insights through persuasive storytelling which brings meaningful and actionable context to drive more data-informed decision making with marketing stakeholders.---

• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.--

• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.--

• Strong digital acumen and understanding of criteria for effective digital content.--

• Excellent business and communication/influencing skills.--

• Well organized, highly motivated, process-driven, results-oriented personality.--

• Ability to re-balance priorities and assume responsibility in a multi-tasking environment.--

• Understanding of how to maximize digital channels, techniques, and operating models.--

• Ability to thrive within a data-driven, fast-paced setting defined by change.--

• Innovative thinking--

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Preferred experience: -

• MBA/MS a plus-
• Experience within Pharmaceutical, Healthcare, over-the-counter medicines or other regulated industry.--

• Pharmaceutical product launch experience a plus-

• Experience with advanced marketing capabilities (i.e., marketing automation, campaign management, analytics platforms, sales force tools, digital/AI recommendation engines, etc.).--

• Experience with Agile Team methodology a plus--

Required Skills:
Adaptability, Adaptability, Agile Methodology, Animal Vaccination, Brand Management, Campaign Management, Communication, Content Creation, Creative Campaign Development, Creativity, Customer Experience (CX), Customer Experience Design, Customer Experience Management, Data Analysis, Digital Channels, Digital Marketing, Digital Marketing Campaigns, Email Marketing, Interpersonal Relationships, Marketing, Marketing Analytics, Marketing Strategies, Market Research, Media Management, Media Strategies {+ 6 more}

Preferred Skills:
Digital Media Strategy

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement•

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

The salary range for this role is
$104,200.00 - $163,900.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at .

You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: -We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: -We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully-
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. -No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.-

Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:
Hybrid

Shift:
1st - Day

Valid Driving License:
No

Hazardous Material(s):
n/a

Job Posting End Date:
11/20/2025
*A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R373452