Director, Business Intelligence

The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The New York Red Bulls are seeking a strategic and analytically-driven Director of Business Intelligence, CRM, and Data Analytics to lead our data initiatives and transform how we understand and engage with our fans, optimize business operations, and drive revenue growth. This role will be instrumental in building a comprehensive data ecosystem that supports decision-making across all areas of the organization, from fan engagement and ticket sales to sponsorship activation and operational efficiency.

Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Education & Experience
• Bachelor's degree in Analytics, Data Science, Business, Marketing, or related field; Master's degree preferred
• 5+ years of experience in data analytics, business intelligence, or CRM management
• 2+ years of leadership experience managing analytical teams
• Experience in sports, entertainment, or consumer-facing industries preferred
• Technical Skills
• Advanced proficiency in SQL, Python, R, or similar analytical programming languages
• Expert knowledge of CRM platforms (Salesforce preferred)
• Experience with business intelligence tools (Power BI, Tableau, Looker, etc.)
• Familiarity with data warehousing, ETL processes, and cloud analytics platforms (AWS, Azure, Google Cloud)
• Knowledge of marketing automation platforms and customer data platforms (CDPs)
• Core Competencies
• Strong analytical and problem-solving skills with ability to translate complex data into actionable insights
• Excellent communication and presentation skills for both technical and non-technical audiences
• Strategic thinking with ability to align data initiatives with business objectives
• Project management experience with ability to manage multiple initiatives simultaneously
• Understanding of privacy regulations (GDPR, CCPA) and data security best practices
• Preferred Qualifications
• Experience in Professional sports
• Knowledge of sports analytics, fan behavior analysis, and venue operations
• Certification in relevant analytics platforms or methodologies
• Experience with predictive modeling, machine learning, and advanced statistical analysis
• Familiarity with journey orchestration, digital marketing attribution and multi-touch attribution modeling
• Familiarity with prompt engineering and AI workflow automation

• Travel 0-10%
• Permanent
• Benefits eligible