Director, Global Product Marketing
- Define and deeply understand Audible’s target audiences and champion their needs throughout the organization
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches, collaborating closely with Product Managers, Country Managers, and Growth Marketers
- Collaborate with the Content team to ensure we have go-to-market plans that holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts
- Continuously improve the value of membership and our creator products by partnering with Product, Content and Country Leadership on new core features, benefits, and CX enhancements that will delight and engage current and future customers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses
- Drive business case development, bringing together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
- Communicate business plans and marketing strategy to senior leadership
- Partner Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across different marketing channels
- Partner with Communications team to craft our external story and press approach around product evolution
- Partner with Finance, Analytics, and Data Science to define, measure and report on success and opportunity areas
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering or related field
- Experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
- Experience with customer segmentation, profiling, and targeting
- MBA, or Master's degree
- Experience collaborating and influencing multiple teams across multiple organizations
- Experience understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Experience in membership-based business models
- Experience with creator-driven businesses
- Experience in digital content and/or media companies
Recommended Jobs
Lead Inventory Shipping Coordinator
it's what's inside that counts _______________________________ There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our re…
Director of Sales
Description D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and s…
Class A CDL Driver
Class A CDL Driver: Home Weekly, Guaranteed Pay, No NYC Location: Paterson, NJ 07501 Tired of unpredictable schedules and routes that take you through the chaos of New York City? LEM Trucking u…
Willowbrook (NJ) - Seasonal Bunny Character Performer
Job Details Description About Us Cherry Hill Programs brings the magic to every experience by capturing moments that last a lifetime. In partnership with retail locations, tourist attractions…
Polysomnographic Technologist, Sleep Lab
Job Title: Polysomnographic Technologist Location: Sleep Study - Cranford, NJ Department Name: Sleep Lab Req #: 0000214449 Status: Hourly Shift: Night Pay Range: $28.50 - $36.71 per …
Account Manager
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health, you’ll be surrounded by passionate colleagues who ca…
Locum OB/GYN Physician
We are hiring Board-Certified OB/GYN physicians for an exciting ongoing locum opportunity starting in July. This 48-hour/week role offers a dynamic mix of Labor & Delivery, Women's Health Clinic, and…
Travel Nurse - PICU - Pediatric Intensive Care Job in Elizabeth, NJ - $16,383 per Month (2 Years Experience Needed)
Vetted is seeking a RN - PICU - Pediatric Intensive Care for a travel job in Elizabeth, New Jersey . Must have 2+ years of experience. This contract pays approximately $16,383/month gross. …
24K Club Rep
Overview: 24 Karat Club Representative The 24 Karat Club Representative assists new and existing customers create and maintain player card accounts, distributes player cards as needed and distribut…
ABA Therapist After School Hours
Your After School ABA Career Starts in Middlesex County! Ready to put your skills to work in a role that fits your life? One Step Forward ABA is hiring an experienced ABA Therapist or RBT for a part…