Global Head of Marketing, GRE

Job Description

Job Description

About ETS: ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

POSITION SUMMARY

Overall responsibility for organizing and leading the marketing function for GRE globally.

PRIMARY RESPONSIBILITIES

• Serve as the expert marketer for GRE, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand dev.
• Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
• Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
• Strategically plan and manage marketing budgets to align with organizational goals.
• Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
• Supervise pricing, product marketing, marketing communications, advertising, and public relations activities

Leading and building high-performing teams:

• Oversee performance marketing, content creation, and Go-To-Market (GTM) teams
• Serve as a global marketing thought leader, supporting both global agendas and local business units (Bus)
• Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
• Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success

Driving strategy and optimizing data:

• Drive growth by continuously evolving GRE's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights

#LI-NK1

EDUCATION AND EXPERIENCE

• Bachelor's degree in business or associated concentrations, MBA strongly preferred.
• 13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.