Shopper Insights Manager, Kroger
- Partner with the Director, Shopper Insights to develop and execute the Kroger-specific learning plan.
- Manage research projects from objective-setting through execution, supplier management, analysis, and recommendations.
- Translate insights into clear, actionable strategies for Sales, Category Management, and Marketing.
- Proactively identify retailer-specific business issues, opportunities, and trends using primary and secondary data.
- Monitor competitive dynamics and market shifts to inform strategic planning.
- Present insights and recommendations to internal cross-functional partners and Kroger counterparts.
- Support customer planning meetings, seasonal reviews, and line reviews with relevant shopper insights.
- Provide analytic support to help Sales achieve goals and optimize investments.
- Maintain strong relationships with Kroger insights teams and merchant partners.
- Ensure insights deliverables are objective, concise, and aligned with broader Consumer and Hsopper Understanding (CSU) and Sales priorities.
- 8+ years of experience in consumer insights, shopper insights, category management, or related CPG fields.
- Experience working with Kroger required; familiarity with retailer-specific tools and processes strongly preferred.
- Strong understanding of consumer behavior, market trends, and retail environments.
- Analytical strengths and problem-solving capabilities, with proficiency in tools such as 8451, Circana, Excel.
- Experience with visualization tools (Tableau, Power BI) preferred.
- Excellent communication, storytelling, and project management skills with strong attention to detail.
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