General Manager

Naisnow Tea & Bakery
Rutherford, NJ

Work Location: American Dream Mall, NJ

Position Summary

The General Manager is responsible for leading operational strategy and ensuring consistent, effective management across all store functions. This role oversees head office operations, supports revenue growth and retention, and drives overall performance standards. The ideal candidate is a hands-on leader with strong operational expertise, proven management skills, and a passion for the food & beverage industry.

Key Responsibilities
Operations Leadership & Performance:

  • Develop and implement standard operating procedures (SOPs) to support scalable brand growth while maintaining quality and service standards.
  • Oversee all operational functions, including staffing, equipment oversight, inventory management, service quality, cleanliness, and compliance with company standards and local regulations.
  • Monitor store performance to ensure strong cost control, operational efficiency, and consistent delivery of the company’s Quality, Service & Cleanliness (QSC) standards.
  • Drive sales strategies to exceed revenue targets and maximize profitability.

New Store Development

  • Lead planning and execution for new store openings within the New York market.
  • Coordinate construction timelines, budgets, and project milestones to ensure on-time, on budget delivery.
  • Ensure operational readiness for opening day, including staffing, training, product preparation, and system setup.

Cross-Functional Collaboration

  • Work closely with Supply Chain, Human Resources, and Marketing teams to support continuous improvement in store operations while adhering to compliance regulations.
  • Provide leadership and guidance to store teams to maintain high performance, engagement, and alignment with company goals.

Requirements

  • Minimum of 3 years of Food & Beverage management experience; multi-unit or chain based experience strongly preferred.
  • Ability to thrive in a fast-paced environment and manage competing priorities.
  • Flexibility to work early mornings, evenings, weekends, nights, and holidays as needed.
  • Ability to work a full-time schedule that may exceed 40 hours per week based on business needs.
  • Mandarin proficiency preferred.
  • Candidates with a hospitality background are strongly encouraged to apply, we are willing to provide training to the right candidates.
  • NJ Food Handler Certificate required.
Posted 2026-04-02

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