B2C Sales Account Manager - Merida Yucatan Mexico (Position is located here)

What we ask

To be successful in this position, you are/have:

• A strong background in sales, distribution, or trade marketing
• Academic education: bachelor’s degree in business, marketing, or related field
• At least 8 years of experience in FMCG, preferably in food or dairy
• Proven experience in managing and growing distribution in the traditional trade channel
• Affinity with Foodservice channel
• Strong negotiation and relationship-building skills
• A hands-on, entrepreneurial mindset with a focus on execution
• Experience working with sales targets, KPIs, and budget planning
• Excellent organizational and communication skills
• A team player who can work independently and collaboratively
• Willingness to travel frequently within the region
• Fluency in Spanish and proficiency in English

What we offer

Your salary is based on:

• The weighting of your job
• Your experience and training

At FrieslandCampina, we offer more than just a paycheck. We believe in continuous learning and development, and we invest in training and knowledge-sharing to help you grow professionally. You’ll be part of a passionate team working to bring high-quality dairy products to more people every day.

Vacancy description

As Area Sales Manager – El Gallo Azul, you will be responsible for:

1. Distribution Expansion

• Develop and execute a distribution strategy focused on the traditional trade and Foodservice channel
• Ensure product availability and visibility in key regions and outlets

2. Customer Relationship Management

• Build and maintain strong relationships with distributors / customers / chefs
• Provide training and support to partners on product knowledge and brand positioning
• Act as the main point of contact for all sales-related activities in your area

3. Sales Execution & Performance

• Set and monitor sales targets and distribution KPIs for your region
• Drive sell-in and sell-out performance through effective planning and execution
• Monitor stock levels, order cycles, and promotional activities

4. Market Intelligence & Reporting

• Gather insights from the field to inform commercial strategy
• Track competitor activity and market trends in the traditional trade and foodservice channel
• Report regularly on sales performance, opportunities, and challenges

5. Brand Activation Support

• Collaborate with the marketing team to support local activations and POS deployment
• Build strong communities and activities around El Gallo Azul users (e.g. Marquesiteros, Chefs)
• Ensure brand consistency and visibility at the point of sale