Sr Product Marketing Manager

Description

Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

WebMD Global is looking for a talented and motivated product marketing professional to join our Global Product team at the Medscape Professional Network.

The Senior Product Manager, Global Media is a dedicated role shaping the future of Medscape’s commercial advertising products in the global marketplace. You will help to develop and refine an actionable, strategic roadmap of innovative media advertising products and platforms that drive growth in revenue per page and user. The role is responsible for identifying and implementing emerging content/audience monetization strategies and digital advertising sales models. You will report to the Senior Director, Global Commercial Product to drive business insights, impacts and results. This is inclusive of setting strategy with data-driven insights, monitoring progress, adjusting plans and reporting progress.

Key Responsibilities Include:

• Own the global media business to identify patterns and conduct win/loss analysis to drive product recommendations, inclusive of feature enhancement and product development

• Work with Product and Sales to understand and analyze trends, sales, and global regulatory requirements to create go-to-market strategies and training to position digital ad solutions for our pharmaceutical advertisers

• Ensure efficient and effective execution of new media advertising product or feature rollouts, with the goal of maximizing revenue and ensuring successful product implementation

• Manage advertising products throughout their lifecycle-- facilitating product kick-off and status meetings, managing operational project across media products, creating and tracking product documentation, and coordinating resources from various internal departments

• Lead product innovations, new products and product enhancements across platforms by liaising with Technical Product, Editorial, Inventory, Ad Operations, Ad Technology, Media Planning, and Marketing Solutions teams across Newark, London and Paris offices

• Provide data and analysis across the Media product category, identify patterns, and distill market intelligence to support business decisions that shape our digital advertising product offering

• Understand inventory capacity of products and make intelligent recommendations to increase ad capacity as well as identify new areas for campaign delivery

• Ensure media product reporting architecture is developed and maintained accurately, working closely with Business Intelligence teams

• Develop additional strategies to implement efficiencies and provide internal guidance across various operational teams on how to execute and scale best practices as needed

• Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

Qualifications:

Candidate should have a minimum of 6 years of experience working in the digital media space, ideally with a premium publisher or ad tech company in a strategic/quantitative/analytical role. Must have experience in defining and operationalizing requirements for digital products and working on ad products within web and mobile advertising, contributing at strategic and tactical levels. The individual should possess excellent problem solving and relationship management skills and a track record of influencing behavior at variety of levels in the organization by leading cross-functional teams while meeting project timelines. Well-versed in emerging industry concepts such as data-driven media, content marketing, social/mobile ad platforms and programmatic selling. Individual must be highly analytical with strong communication and presentation skills, ideally describing yourself as a “Data Ninja”. Knowledge and experience in Pharmaceutical/Healthcare verticals are a strong plus.

BA or equivalent experience required, Master’s degree preferred

Skills:

Experience with Tableau, Ad Servers, Inventory/Workflow systems, DMP, SSP, and/or DSP.

Salary range: $85,000 - $100,000

Bonus Eligible:

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)

• 401(k) Retirement Plan with employer matching

• Life and Disability Insurance

• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.