Associate Director, Consumer Marketing

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Lead all strategy development and tactics related to the IBS-C/CIC consumer journey including value propositions, positioning, segmentation, and creative development. Serve as the subject matter expert for the Linzess Brand Team. Develop and articulate effective marketing strategies that are impactful, executable, and easily communicated, and clinical/financially supporting for areas of responsibility.

Responsibilities:

• Collaborate with Head of Marketing and Cross-functional business leaders to build, manage, and execute marketing plans to achieve business objectives/goals, market, and financial results.
• Drive and participate in Strategic Planning process, Plan, and workshops.
• Demonstrate and utilize holistic understanding on financial planning and metrics.
• Lead/manage direct team, external agency partnership, as well as co-promote partner.
• Influence business leaders and effectively collaborate to deliver business results.
• Develop and execute effective and efficient Media Strategy.
• Manage and monitor P&L with detailed focus on Consumer spend for the brand.
• Grow brand/product penetration, share and awareness.
• Develop innovative tactics with keen insight for the brand, leveraging the patient journey.
• Direct and manage projects, including execution of marketing plans, initiatives, and tasks.
• Demonstrate strong Leadership Attributes.

Qualifications

• Bachelor’s Degree Required
• Proven marketing experience (10+ years pharma and/or external) with increased proficiency in all marketing skills. TV experience preferred.
• Previous cross-franchise/cross channel marketing experience preferred.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more orless than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paidand may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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