Chief Marketing Officer

Chief Marketing Officer

Greater Newark, NJ Area

• Hospital, acute care healthcare system experience required

A growing, healthcare organization in Northern New Jersey is seeking a Chief Marketing Officer to lead brand strategy, growth, and market positioning during a period of rapid expansion and transformation.

About The Organization

This health system has undergone significant evolution in recent years, fueled by strong investment, operational transformation, and a commitment to delivering high-quality, cost-effective care. The organization is building a more connected, patient-first model supported by innovation, advanced clinical programs, and an expanding regional footprint.

The Opportunity

The Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for building a modern, data-driven marketing function that supports system-wide growth, physician alignment, and patient engagement.

This is a high-impact, build-and-scale role—ideal for a leader who thrives in fast-moving, entrepreneurial healthcare environments.

Key Responsibilities

• Develop and execute a system-wide marketing & brand strategy
• Drive patient acquisition, service line growth, and market share expansion
• Lead digital transformation across marketing
• Partner closely with executive and physician leadership to align growth initiatives
• Oversee branding, communications, PR, and community engagement
• Build and mentor a high-performing marketing team

Focus Areas

• Advanced surgical programs (robotics, neurosurgery, spine)
• Women’s health & maternity services
• Emergency and acute care access
• Outpatient and specialty network growth

Ideal Candidate

• Proven Chief Marketing Officer or senior marketing executive experience within hospital systems or multi-site healthcare organizations
• Track record of driving volume growth and brand differentiation
• Strong digital, consumer marketing, and physician engagement expertise
• Experience in high-growth, turnaround, or newly integrated environments preferred
• Strategic thinker with hands-on execution capability

For More Information Apply and Contact

Ken Small

Senior Staffing Partner

Incendia Partners

Tel: 603-661-6837

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