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National Sales Manager - Fashion & Lifestyle

Casio America, Inc.
Jersey City, NJ
About Us

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

Overview

The National Sales Manager will manage Casio’s Timepiece business across the fashion, lifestyle, and select luxury retail channels. This leader will execute strategy, oversee account development, and drive overall channel performance for some of Casio’s most culturally influential partners—ensuring the brand remains elevated, relevant, and aligned with key fashion and lifestyle trends.

This role requires a sales leader with strong experience in fashion retail, established relationships with top-tier accounts, and a proven ability to drive brand growth through premium positioning, controlled distribution, and high sell-through.

This role provides support across Casio’s presence in Streetwear, Skate, Surf, Hip-Hop Culture, and Luxury Fashion, ensuring alignment, protecting brand positioning, and maintaining consistency across all style-driven channels.

Key Responsibilities

  • Channel & Account Management
  • Manage key fashion and lifestyle retail partnerships—including Zumiez, Tillys, PacSun, Urban Outfitters, Kith, Dover Street Market, Extra Butter, and other strategic accounts, as well as our Fashion Distributor.
  • Identify, secure, and support the opening of new high-value accounts aligned with Casio’s brand elevation goals.
  • Strengthen and expand distribution within existing accounts through curated assortments, premium positioning, and improved sell-through.
  • Support Luxury Fashion partners and premium placements to maintain brand consistency in visual identity, positioning, and pricing.
  • Sales Strategy & Execution
  • Drive annual revenue, growth strategy, ASP goals, and distribution planning for the Fashion channel.
  • Collaborate with Marketing and Product teams to build seasonal product and account strategies.
  • Establish segmentation guardrails to protect brand equity and maintain clear channel differentiation across Fashion and Luxury Fashion.
  • Analyze sales performance and identify opportunities for growth, corrective actions, and strategic improvement.
  • Leverage your industry knowledge and connections to work with the Casio Marketing team and Casio Tokyo teams to develop compelling collaboration models.
  • Expand Casio and G-Shock into new channels online and in store
  • Brand & Market Engagement
  • Represent Casio at fashion events, trade shows, cultural activations, and key account meetings.
  • Monitor industry trends, competitor activity, and emerging retail concepts to identify opportunities for growth and differentiation.
  • Build and maintain relationships with industry leaders, buyers, influencers, and tastemakers.
  • Operational Excellence
  • Oversee operational activities across Fashion accounts including item setup, forecasting, UPC accuracy, new launches, and timely execution.
  • Ensure alignment and coordination across internal teams: Planning, Operations, Logistics, Marketing, and Finance.
  • Implement processes to reduce errors, improve efficiency, and support scalable growth.
  • Cross-Functional Collaboration & Team Support
  • Work closely with Department Store leadership on shared accounts, seasonal launches, and aligned assortments.
  • Provide input to Luxury Fashion partners to support premium initiatives.
  • Mentor junior team members and provide guidance on fashion trends, channel dynamics, and consumer behavior.

Qualifications

  • Bachelor’s degree in Business, Marketing, or related field or 5–7 years of experience in Fashion, Lifestyle, Streetwear, or Premium Consumer Goods, including national account ownership.
  • Deep knowledge of Fashion/Lifestyle retail—Zumiez,Tillys, Urban Outfitters, FootLocker Inc. Kith, Dover Street Market, Extra Butter, and similar directional partners.
  • Demonstrated success in growing premium or culturally relevant brands within key retail channels.
  • Strong analytical, strategic, and presentation skills with the ability to influence senior leadership.
  • Excellent communication skills and experience driving cross-functional alignment.
  • Highly organized, self-driven, and able to lead in a fast-moving environment.
  • Willingness to travel regularly for meetings, events, and market visits.

LOCATION

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

JOIN THE CASIO TEAM

Benefits

You’ll have access to a comprehensive compensation and benefits package designed to support your health, well-being, and future. Our offerings include (but are not limited to):

  • Health Coverage: High-quality medical, dental, vision, and prescription drug plans
  • Retirement Savings: 401(k) plan with employer matching contributions
  • Time Off: Generous paid time off to relax and recharge
  • Insurance Options: Life, legal, pet, and supplemental insurance plans
  • Mental Health Support: Access to virtual and in-person counseling for individuals and families
  • Education Support: Tuition reimbursement to invest in your growth
  • Fitness Benefits: On-site fitness center (dependent on office location)

We welcome applications from all qualified candidates who are currently authorized to work full-time in the United States. Please note, however, that Casio is unable to offer visa sponsorship for this position.

This position offers a base salary range from $125,000 to $135,000 a year, determined by a variety of factors including relevant skills, experience, location, business needs and market demand.

Disclaimer: This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.
Posted 2026-03-14

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