Mgr., Senior Marketing

Job Description

Job Description

The Senior Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing.

Key Areas of Responsibilities:

Marketing Strategy & Execution

• Develop and implement comprehensive marketing strategies for new and existing product lines
• Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging.
• Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives.
• Collaborate with R&D and product management teams to define marketing requirements and value propositions.

Branding & Demand Generation

• Drive brand awareness and demand generation through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print).
• Develop content marketing strategies, including white papers, case studies, and thought leadership articles.
• Oversee website optimization, SEO, and digital advertising efforts.

Sales Enablement & Customer Engagement
• Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns.
• Develop targeted messaging and collateral to support the sales process.
• Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships.

Market Research & Data Analytics

• Conduct market research to identify opportunities and challenges within the medical device industry.
• Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies.
• Manage marketing budgets, ensuring cost-effective campaign execution.

Knowledge, Skills & Abilities:
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly preferred)
• Proven track record of successful product launches and go-to-market strategies in a regulated industry.
• Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools.
• Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional verbal and written communication skills.