Senior Public Relations Coordinator
Employment Type: Full-Time
FSLA: Salary/Exempt
Division: Marketing
Department: Communication
Reports to: Chief Marketing Officer
Supervisory Duties: Yes
The Senior Public Relations Coordinator will play a key role in supporting media relations, strategic communications and public relations efforts that promote Consigli’s people, projects and relationships in their dedicated region. This position will collaborate across teams and with regional leadership to help shape and develop messaging, as well as support business development and branding goals companywide.
As a member of the communications team, this role will proactively identify opportunities for storytelling, through both owned and earned media, and manage the development and execution of strategic public relations planning. This role will also support corporate and other regional communications initiatives as needed. The ideal candidate is a motivated self-starter who thrives in a fast-paced environment and has existing, successful relationships with key reporters and news outlets.
Responsibilities / Essential Functions
- Develop and implement comprehensive PR strategies and planning that support business goals and reputational priorities.
- Draft, edit and manage the distribution of high-quality communications materials, including but not limited to press releases, media advisories, briefing documents, op-eds, talking points, and more.
- Align messaging framework, narratives and collateral across NYC Metro regional portfolio and corporate branding standards.
- Engage with regional leadership and project teams to identify opportunities for earned media coverage or storytelling.
- Prepare Consigli teams, spokespeople for all interviews and deliver effective media preparation and training as needed.
- Build and maintain strong relationships with reporters, news outlets and manage accurate media lists.
- Actively monitor local, national and trade media to stay current on breaking news and industry trends, leveraging thought leadership opportunities accordingly.
- Track and report on key PR and media-related data, leveraging analytics to inform strategy.
- Draft on-the-record responses, background materials for media inquiries.
- Work collaboratively with regional marketing team to support milestone event planning and execution, panels/conferences or speaking opportunities.
- Support crisis management and response efforts to ensure timely, appropriate and effective messaging.
- Support social media content creation and copywriting to support employee, executive and corporate content.
Key Skills
- Strong media relations expertise, including on-the-record experience, with the ability to provide examples of successful pitch placements.
- Excellent oral and written communication skills, with ability to provide writing samples/portfolio.
- Proven ability to work independently, meeting time-sensitive deadlines while managing multiple priorities and projects.
- Collaborative team player with a track record of cross-functional success.
Requirements
- Bachelor’s degree in communications, journalism or a related field, or equivalent experience.
- Minimum of 4-6 years of progressive experience in communications, media relations or PR.
- Strong media relations expertise, including on-the-record experience, with the ability to provide examples of successful pitch placements.
- Knowledge of AP Style and outstanding attention to detail.
- Proficiency in Microsoft Office Suite and experience with Muck Rack, Meltwater or a comparable media monitoring tool.
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