Head of Marketing

Job Description

Job Description

Head of Marketing

Location: [On‐site]

Reports to: [CEO]

Role Overview

We are seeking a Head of Marketing to own and lead all aspects of our marketing function. This is a hands‐on leadership role responsible for developing strategy and executing across channels to drive brand awareness, demand generation, and revenue growth.

The ideal candidate is a builder and doer—someone comfortable rolling up their sleeves, managing vendors, and delivering measurable results while shaping the long‐term marketing vision of the company.

Key Responsibilities

Strategy & Leadership

• Own the overall marketing strategy aligned with company growth and revenue goals

• Translate business objectives into clear marketing plans, campaigns, and priorities

• Define positioning, messaging, and go‐to‐market strategy across products and services

• Establish KPIs, dashboards, and reporting to measure performance and ROI

Demand Generation & Growth

• Drive lead generation, pipeline growth, and customer acquisition across channels

• Plan and execute campaigns across digital, email, content, paid media, events, and partnerships

• Work closely with sales leadership to align messaging, targeting, and funnel performance

• Optimize conversion rates across the website, landing pages, and campaigns

Brand, Content & Communications

• Own brand identity, voice, and messaging consistency across all touchpoints

• Oversee content strategy including website content, sales collateral, case studies, and thought leadership

• Support PR, external communications, and brand presence as needed

Execution & Operations

• Personally execute marketing initiatives or manage outside vendors and agencies

• Manage the marketing budget, tools, and technology stack (CRM, marketing automation, analytics)

• Maintain and optimize the company website and digital presence

• Ensure marketing systems, processes, and data are organized and scalable

Team & Vendor Management

• Build, manage, and scale the marketing function over time as needed

• Direct outside agencies, freelancers, and contractors

• Mentor junior team members or assistants if applicable

Qualifications

• 7+ years of progressive marketing experience with increasing responsibility

• Proven experience owning marketing end‐to‐end (strategy through execution)

• Strong background in demand generation, digital marketing, and performance measurement

• Hands‐on experience with CRM and marketing automation platforms

• Ability to operate independently in a fast‐moving, growth‐oriented environment