General Sales Manager

Route 4 Auto Group
Ramsey, NJ



General Sales Manager (CDJR) — New York Metro

We are seeking an experienced General Sales Manager to lead variable operations across two Chrysler-Dodge-Jeep-Ram rooftops in the New York metro market. This high-impact role oversees 4 Sales Managers (including a dedicated Used Vehicle Manager), 3 F&I Managers, 15 Sales Consultants, and the BDC. The GSM works closely with ownership to drive sales growth, manage inventory strategy, and deliver exceptional customer experience.

Key Responsibilities


  • Set and execute monthly, quarterly, and annual sales forecasts

  • Lead and coach Sales Managers, F&I Managers, and Sales Consultants, delivering weekly, monthly, and quarterly training

  • Manage new & used inventory strategy, aging policy, and CPO mix

  • Monitor OEM stair-step and retro attainment, adjusting strategy mid-month to hit objectives

  • Oversee the communication of incentives and competitive pricing on the website, monitoring competitor offers

  • Partner with accounting to manage CIT, titling, and funding speed

  • Direct BDC performance and lead handling processes

Key Qualifications


  • 5–8+ years progressive general sales manager experience

  • Proven success in managing multi-rooftop operations and used-car strategy

  • Strong desking, inventory management, and OEM program expertise

  • Experience with VinSolutions, vAuto, CDK, and advanced Excel

  • Excellent leadership, communication, and coaching skills


Key Metrics


  • Sales volume growth & market share

  • OEM program attainment (stair-step, retro bonuses)

  • Front/back-end PVR & finance product penetration

  • Inventory turn & aged inventory

  • BDC set/show/sold conversion

  • CIT aging & funding speed

  • CSI performance

Posted 2026-05-24

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