Manager, Field Marketing & Community Impact

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sport Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Manager, Field Marketing & Community Impact is responsible for driving the New York Red Bulls’ presence across the New York and New Jersey region through impactful fan engagement, community outreach, and grassroots marketing initiatives. This role leads the planning and execution of events and programs that build affinity for the club, support ticket sales objectives, and deepen our connection to local communities.

The ideal candidate is a dynamic marketer with a passion for soccer, strong event management experience, and a proven ability to bring the brand to life through meaningful experiences that inspire current and future fans.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• • Plan, manage, and execute regional field marketing activations, festivals, and experiential events that drive brand awareness and fan acquisition.
  • Support the strategic relaunch and growth of local fan initiatives, including the pub program, youth soccer engagement, and grassroots outreach.
  • Collaborate with the marketing and ticketing teams to create activations that generate qualified leads and support ticket sales campaigns.
  • Ideation, procurement and management of field marketing giveaways.

• • Manage the fulfillment and tracking of donation requests and ticket distributions for community groups and charitable donations.
  • Support the planning, development, and execution of New York Red Bulls community programs.
  • Organize and maintain departmental data, including program metrics and KPIs, providing regular updates and summaries.

• • Manage casual part-time staff
  • Lead the logistics, staffing, and on-site management of large-scale events and activations, examples including World Cup 2026 soccer celebrations and match day fan zone.
  • Manage one (1) intern for the department each semester
  • Coordinate with internal stakeholders (Partnerships, Game Presentation, Communications, Sales) to ensure cohesive event planning and brand integration.
  • Manage event budgets, timelines, and post-event recaps to measure impact and ROI.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Bachelor’s degree in marketing, communications, sports management, or related field preferred.
• 4+ years of experience in field marketing, event management, or community engagement (sports industry preferred)
• Exceptional project management and organizational skills with strong attention to detail.
• Proven ability to lead teams, manage multiple projects simultaneously, and work in a fast-paced environment.
• Excellent communication and interpersonal skills; ability to build strong relationships with community partners and fans.
• Proven ability to work independently while also thriving in a highly collaborative, cross-functional team environment.
• Understanding of the MLS landscape a plus.
• Availability to work evenings, weekends, and matchdays as needed.

• Travel 0-10%
• Permanent
• Benefits eligible